Services Spotlight
Lead Generation
18 Years
of Experience
Marketing Strategies:
- Full-Funnel Digital Marketing
- Content Creation & Blogging
- Paid Search
- Paid Social
- Display & Remarketing
- Landing Pages
- A/B & Multivariate Testing
- Conversion Rate Optimization
- Organic Strategy & SEO
- Lead Nurturing
- Email Marketing & Automation
Lead Gen for Growth-Minded Brands
We’ve worked in the home services category for as long as we’ve been in marketing. From household names to local shops, we have helped some of the best home improvement and services brands widen their reach and meet business goals.
Today, homeowners prioritize convenience, customization and the overall shopping experience when making buying decisions. With an arsenal of category and customer data in our back pockets, we’re poised to help our B2B and B2C clients successfully increase lead volume, launch new products, franchise, integrate local and national marketing strategies and much more. See how we’ve helped other brands below, and let’s talk about ways we can grow your bottom line.
OUR LEAD MACHINE
Inside Our Game-Changing Tactics
Media Planning For Lead Generation
Our sophisticated media planning strategies deliver targeted messages and calls to action to find and compel prospects across platforms. Using consumer insights, competitor research and insider industry knowledge, we handpick the placements that will drive the best results for your business and audience. And we monitor and adapt as market conditions evolve.
Elevating Your Unique Value Proposition
What makes your product or service stand apart from your competitors? We’ll pinpoint the features and benefits that matter most to your audience and develop powerful content that taps into their core wants and needs, positioning your business as the obvious choice.
Optimizing the Customer Experience
We’ll make every touchpoint and interaction effortless, maximizing conversion potential at every moment possible. Our landing pages are carefully optimized, designed for accessibility and built to perform on the devices your audiences use most (often, mobile-first). We eliminate the friction, making conversion smooth and simple.
Nurturing Leads from Click to Conversion
Our work doesn’t end after your leads have been generated. After initial capture, we leverage marketing automation and robust customer journey planning to continue building interest in your brand. Email, SMS and other remarketing tactics help feed prospects the information they need to make a confident decision and become lifelong customers.
Transparent Reporting That Connects the Dots
Our sophisticated data reporting lets us see which leads become sales through which channels. Data engineers employ AI and machine learning to track performance, forecast outcomes and supply recommendations. This invaluable data provides the visibility you need to optimize marketing plans, budgets and strategy—and find higher-quality leads.
Explore Lead Generation Case Studies
We launched a DTC program and captured market share for KOHLER Walk-In Bath.
- 44%
- Increase in Lead Volume YOY
- $64MM
- Sales Generated
A fresh website and messaging strategy increased conversion rate by 26%.
- 26%
- Increase in Conversion Rate
- 46%
- Increase in Organic Traffic
This strategy increased membership leads by 65% for the Woodlands Country Club.
- 65%
- Increase in Membership Leads
Driving high-quality leads meant connecting with Trane’s highly niche audience.
- 8.6MM
- Total Impressions
- 6.5%
- Conversion Rate
More Lead Generation Case Studies
Kohler Home Energy
Our multi-channel lead generation strategy drove 715% more qualified leads.
Material Handling Technologies
Our paid and organic optimizations decreased CPC by 50% for this B2B manufacturer.
Kinetico Advanced Water Systems
Our sophisticated paid media approach delivered 290% ROI for Kinetico Advanced Water Systems.
Testimonials
What Our Partners Have to Say
We’ve been working with TriMark since 2008 and are very happy with them. Each year, I continue to add budget dollars into our paid media campaigns because they’re bringing that much back to us. Just the other day, we got a lead for 480 windows!
Gina Moran | Marketing Director for the Moran Group representing Window World
TriMark has an exceptional team that is organized, thorough, forward thinking and creative. We have seen positive ROAS from both our social and digital campaigns and appreciate all they do to help us drive sales at the local level.
Jamie Schlef | Regional Marketing Director
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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