Lead Generation & Paid Media Strategy
Turning a multichannel media program into 290% ROI.
Kinetico Advanced Water Systems provides whole-home water treatments to homeowners in the Triangle and to commercial properties nationwide. Kinetico found TriMark after several short-term agency partnerships had failed to drive expected results. Our goals were clear: Meet yearly revenue goals, grow brand awareness and increase market penetration. And that’s what we’ve done.
Our Strategic Approach
We began our partnership with a diversified and lower-funnel-focused paid media strategy, and have since expanded into organic lead generation, video storytelling, brand creative, email strategy, and website UX/content strategy.
DIVERSIFIED MEDIA MIX
We implemented a tailored channel plan with fluid budget management, optimizing in real-time to follow performance.
We developed new hook (“Free Water Analysis”) to compel action.
LANDING PAGE STRATEGY
We launched and refined landing page through rigorous A/B testing to create most intuitive path to conversion.
Paid Media Strategy
Driving YoY revenue growth through an advanced paid media approach.
$1.7M Gained in Paid Leads Revenue
290% ROI From Paid Leads
1,400% Qualified Paid Leads
An Award-Winning Strategy
Awarded best landing page strategy for marketing.
We’re honored to have been recognized among agencies and brands across the country for our paid media landing page strategy, which won Silver.