Lead Generation & Paid Media Strategy

Turning a multichannel media program into 290% ROI.

Kinetico Advanced Water Systems
What We Did
Lead Generation, Paid Media Strategy, Landing Page Strategy, A/B Testing

Kinetico Advanced Water Systems provides whole-home water treatments to homeowners in the Triangle and to commercial properties nationwide. Kinetico found TriMark after several short-term agency partnerships had failed to drive expected results. Our goals were clear: Meet yearly revenue goals, grow brand awareness and increase market penetration. And that’s what we’ve done.

Our Strategic Approach

We began our partnership with a diversified and lower-funnel-focused paid media strategy, and have since expanded into organic lead generation, video storytelling, brand creative, email strategy, and website UX/content strategy.

We implemented a tailored channel plan with fluid budget management, optimizing in real-time to follow performance.

We developed new hook (“Free Water Analysis”) to compel action.

We launched and refined landing page through rigorous A/B testing to create most intuitive path to conversion.

Kinetico ad screenshots and landing page

Paid Media Strategy

Driving YoY revenue growth through an advanced paid media approach.

$1.7M Gained in Paid Leads Revenue

290% ROI From Paid Leads

1,400% Qualified Paid Leads

An Award-Winning Strategy

Awarded best landing page strategy for marketing.

We’re honored to have been recognized among agencies and brands across the country for our paid media landing page strategy, which won Silver.

Photo of landing page on desktop and moble phone with W3 awards