How to Get the Most From Your Email Marketing: What Consumers Want (Part 2)
If you’re not delivering what your customers want, you won’t get as much as you could from your email marketing efforts. That's why we set out to learn what customers want in their inbox.
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Staying Connected with Coworkers in a Hybrid or Remote Workplace
How can we stay connected with our coworkers that we rarely see? Find out how to keep in touch with your team members–no matter how far.
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Brand Strategy vs. Marketing Strategy: What’s the Difference?
Brand strategy shapes the public's opinion of your company, whereas marketing strategy helps reach prospective customers. When should you use each type?
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A Three-Stage Lead Nurturing Strategy Anyone Can Use
Lead nurturing is how you educate prospective customers or clients about what you do, why you do it, how it works, and, most importantly, why any of it matters to them. Here, we'll break down the three stages of lead nurturing and how to turn a “maybe” into a “yes!” at each step.
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How to Develop Marketing Campaigns in the “Off-Season”
A critical aspect of business is knowing how to manage the ebbs and flows of traffic. But with the right marketing approach, you can use the off season as a perfect nurturing opportunity for your audience!
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Digital Marketing Professionals: What Do We Actually Do?
Digital marketing isn’t always the easiest to explain—or understand. So, just what do non-industry folks know about digital marketing? Read on to find out!
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6 Reasons to Incorporate Video Into Your Digital Marketing Strategy
Whether you want to educate your audience, show your process or simply talk to your customers, video can do it.
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Social Media Strategy: What it is and How to Crush it (+ Downloadable Content Calendar!)
Does your brand have a social media presence? Social media is critical. So, what is a social media strategy, and how do you build one?
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What Do Consumers Want From Your Marketing Emails? We Decided To Find Out. (Part 1)
To better understand consumer email marketing preferences, we surveyed 1,760 adults worldwide.
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The Best Brands on TikTok
Let’s explore what some of the most popular brands on TikTok are doing and how you can make it work for your brand.
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Measuring Influencer Marketing Campaigns? 12 KPIs You’re Missing Out On
Explore 12 key performance indicators that will help you optimize your influencer marketing strategies.
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How to Create an Email Nurture Strategy
Increase sales, drive traffic, and keep your brand at the forefront of customer minds with a strong email nurture strategy. Here's how to do it.
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5 Tips For Better CTAs
Improve your conversion rates by improving your CTAs. Here are our top 5 tips for writing better calls to action.
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A Guide To Email Accessibility
Use this guide to learn all the best practices to make your emails inclusive and accessible for screen readers, visual impairments and more.
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The Value of “Bad” Ideas in a Brainstorm
Feeling creatively stunted? Break out of your brainstorm comfort zone with our tips for jumpstarting creativity!
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Top 5 Social Media Trends for Businesses in 2022
From influencers to video to mental health awareness and more, here is a rundown of the top social media trends in 2022.
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How To Create A Strategic Influencer Program That Supports Your Marketing Goals
We’ll start with the basics of influencer marketing and outline how it can expand your current strategies at every stage of the funnel.
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User-Generated Content: Why You Should Be Using It (And How to Get Started)
User-generated content is a marketer's secret weapon. Here is everything you need to know about using it for your business.
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10 Digital Marketing Predictions For 2022
Your 2022 playbook for navigating key developments in areas like data privacy, augmented reality, user-generated content and more!
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How to Launch a Successful Product Marketing Strategy
Bringing a product to market is no easy feat. Learn how TriMark took the KOHLER Walk-In Bath from concept to customer.
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Five Signs That Your Site Needs UX Improvements
From load time to accessibility, there are many factors that impact your website's user experience (UX). Here are some ways to improve your UX—and your bottom line.
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The Google Page Experience Update: UX is Now a Ranking Factor
In June 2021, the Google Page Experience update was introduced, providing us with clear and actionable metrics for proving a great UX. This formalized UX as ranking factor in Organic Search.
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Everything You Need To Know About iOS 14.5
By Caroline Watkins, Digital Content Writer Today’s consumers are increasingly concerned with device privacy and...
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3 Brands That Took on Social Issues in the Best Way
Take a look at how a few companies used their marketing strategy to built their brand and call attention to a social issue.
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6 Ways Animation Can Improve Your Creative During COVID-19
With your audience spending more time at home, they are about as captive as it gets, making it prime time to add video to your marketing. Here's how.
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The Secret to Writing Killer Content for SEO
Here is why your website’s SEO strategy is only as strong as its content, and what exactly makes content SEO-friendly.
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The (Pretty Obvious) Secret to Getting More Google Reviews
With Google's new Local Pack Update, high-quality reviews are more important than ever. But how do you go about generating more positive reviews for your business? Keep reading for our 4 simple solutions for asking customers for reviews!
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Behind the Scenes at the 2019 Drive Action with YouTube Summit in NYC
TriMark attended the 2019 YouTube Summit to dive into the latest video targeting technologies. Here's what we learned.
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How Quality Content Helps You Win Trust and Influence Customers—Seriously
Today's digital marketing leaders are all about content marketing. Here’s why you should buy into...
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