Services Spotlight
Local Marketing
19 Years
of Experience
Marketing Strategies:
- Full-Funnel Digital Marketing
- Content Creation & Blogging
- Paid Search
- Paid Social
- Display & Remarketing
- Landing Pages
- A/B & Multivariate Testing
- Conversion Rate Optimization
- Organic Strategy & SEO
- Lead Nurturing
- Email Marketing & Automation
Strategy That Thinks Like a Neighbor and Works Like a Pro
For nearly 20 years, TriMark Digital has helped local businesses grow—because we are one, too. Headquartered in Raleigh, North Carolina, we’ve built our reputation by partnering with businesses in our own backyard and across the country to craft data-driven, hyper-local marketing strategies that deliver results. We know local markets because we’ve lived them, making us the ideal partner to help your brand connect meaningfully with your community.
Trusted by 175+ Local Brands Across NC and Counting
PERFORMANCE MARKETING FOR LOCAL BUSINESSES
Inside Our Local Marketing Services
Geo-Targeted Paid Media Advertising
Our paid media campaigns are tailored to reach potential customers in your specific geographic area. By leveraging data-driven insights, we deliver ads that resonate with local audiences across search engines and social platforms.
Local SEO + Organic Visibility
We optimize your online presence to ensure your business appears prominently in local search results. From Google Business Profile optimization to localized content creation, we make sure your community finds you first.
Email Marketing + SMS
Reach a new market segment or create added touchpoints for existing customers. We offer tailored, timely and engaging email and SMS marketing services. Our unique approach captures attention and guides customers throughout their journey on your site.
Custom Websites + Landing Pages
We design and develop websites and targeted landing pages that cater to your local audience, producing higher conversion rates by addressing the specific needs and preferences of your neighbors.
Social Media
Easily the most daunting and competitive marketing landscape today, but still an excellent tool when understood. We take advantage of every avenue of paid social, organic content and community management to build a competitive edge and break through the algorithm.
Reputation Management
Building trust within your community is crucial. We manage your online reviews, engage with local audiences on social media and implement strategies to enhance your brand’s reputation on the ground.
Local Listings
Local competition can be incredibly stiff depending on your market. We support a variety of local clients in the Triangle area and beyond. Whether you are a franchise, small business or local office, TriMark builds a tailored digital strategy for your local business. We are here to work just as we were a part of your team to put your business ahead of the game and break through the noise.
Content Strategy
If you are a large franchise or your business has multiple locations, you know how difficult it is to manage each one. Why should it be for digital marketing? From localized Google business profiles to location tracking, drive engagement, build trust and improve search engine rankings.
Design Strategy
Our creative team works in tandem with our marketing strategists to provide a fully data-driven design service for any business. Whether you are rebranding, launching a new website, undecided on a new layout or looking for new logos, we have what your business needs.
Local Events + Sponsorships
Are you a city planning for an event? Is your company hosting a fundraiser? Do you need an extra boost to get it promoted online? Our specialists are trained to maximize your event’s reach through both paid and organic channels.
Operational Integration
Our performance marketing strategies extend into your operations to ensure every lead is fully supported through the sales process. From call tracking and lead qualification to nurturing workflows and CRM integration, we help bridge the gap between marketing and sales so your team can convert more, faster.
Data-Driven Decisions for Every Zip Code You Serve
Every local market tells a story. Our robust analytics framework monitors everything from search rankings and ad performance to user behavior and lead quality at the local level. We collect and interpret data to uncover what’s driving results and where there’s opportunity to optimize. Whether it’s identifying high-converting zip codes or adjusting content based on local intent, we use performance metrics to fine-tune your marketing efforts in real time. The result? Smarter decisions, sharper targeting and stronger ROI.
Local Services Spotlight: Franchise + Multi-location
Franchise marketing demands a unified but flexible approach to a brand across multiple locations. TriMark’s marketing strategists specialize in building a full service digital marketing strategy across all of your franchise’s locations. Our strategy is designed to scale to your needs combining lead generation, lead nurturing, customer experience, and engagement. We have experience and testimonials across industries including but not limited to Papa John’s, Sit Means Sit, and Window World.
Explore Local Case Studies
A fresh website and messaging strategy increased conversion rate by 26%.
- 26%
- Increase in Conversion Rate
- 46%
- Increase in Organic Traffic
Turning a multichannel media program into 290% ROI.
- 290%
- Increase in ROI
Deploying a truly local-first integrated strategy to drive 60% increase in sales.
- 70%
- Average Lead-to-Sale Conversion Rate
- 46%
- Increase in Organic Traffic
More Local Marketing Case Studies
Carolina Yard Barns
How lead gen and CRO fueled a 245% conversion surge.
Papa John’s
Driving a 12:1 ROAS with a local targeting strategy.
Kohler Home Energy
Our multi-channel lead generation strategy drove 715% more qualified leads.
Material Handling Technologies
Our paid and organic optimizations decreased CPC by 50% for this B2B manufacturer.
Testimonials
What Our Partners Have to Say
We’ve been working with TriMark since 2008 and are very happy with them. Each year, I continue to add budget dollars into our paid media campaigns because they’re bringing that much back to us. Just the other day, we got a lead for 480 windows!
Gina Moran | Marketing Director for the Moran Group representing Window World
TriMark has an exceptional team that is organized, thorough, forward thinking and creative. We have seen positive ROAS from both our social and digital campaigns and appreciate all they do to help us drive sales at the local level.
Jamie Schlef | Regional Marketing Director
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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