Client

Power Curbers Companies

Services

Web Design, Web Development, UX Strategy, SEO Strategy

Unifying four industry-leading brands into one digital experience.

Power Curbers Companies is a global manufacturer of slipform paving and curb equipment, serving contractors, municipalities and construction professionals through four brands: Power Curbers, Power Pavers, Miller Formless and Anvil American.

Each brand had built its own reputation over decades, but that history lived across separate sites, making it harder for buyers to research the full product portfolio in one place. Power Curbers partnered with us to bring all four brands into a single, cohesive website while protecting the identity each one had earned.

Our Strategic Approach

We began with discovery into how Power Curbers customers actually buy. Research showed most visitors are first-time researchers searching for solutions rather than specific machine models, which meant the new site needed to lead with education and clear product organization before asking anyone to talk to sales.

Unified Brand Architecture

We consolidated four brand identities and their full equipment catalogs into one site, organizing products by both brand and machine type so buyers can compare options against their own project needs.

Research First Navigation

We designed the experience around Power Curbers long, consultative sales cycle, simplifying navigation and product discovery to support the research phase, then guiding qualified buyers into a conversation with the sales team.

SEO-Safe Brand Consolidation

We rebuilt the sites SEO structure to preserve and strengthen search visibility through the migration, so combining four brands into one domain didnt cost Power Curbers the rankings it had already earned.

The Result

A unified site to scale with the Power Curbers brand.

Unified navigation across four brands

Product categorization by brand and machine type

Consolidated company history and brand storytelling

Stronger SEO foundation carried through the migration

Improved lead capture for high-intent buyers

Dealer search resources and multilingual support

BUILT TODAY. MADE FOR TOMORROW.

Websites Built Together to Last

TriMark knows how to bring client ideas forward into data-driven digital reality. Displaying Power Curber’s specialized heavy equipment at their best and creating a lead-generating powerhouse of a website is well within our capability. When you’re ready to jump in, we’ve got the tools to help your business grow.

Explore Website

The TriMark team did an exceptional job throughout our website redesign and development process. They were very accommodating and delightful to work with. Its been a smooth process from start to finish, and our team is thrilled with the final product.
Stephen Bullock | President, Power Curbers