Client
Mintera
Services
eCommerce, Email + SMS, Paid Social, Paid Search
Building an email marketing strategy from the ground up to drive 395% ecommerce sales growth.
When Mintera launched in 2024, it gave homeowners a new way to save on name-brand fixtures recertified to like-new quality. But as an emerging DTC brand, Mintera had two big hurdles to clear: stand out in a crowded home improvement category and turn “recertified” from an unfamiliar label into a trusted reason to buy.
Email became the channel to bridge that gap. TriMark created a strategy from scratch to educate subscribers, ease hesitation and keep shoppers eager to return.
Our Full-Funnel Approach
To help Mintera build trust and increase online sales, TriMark developed a refined email strategy around two core needs: touting the recertified mission and enticing repeat customers. Our automated flows supported high-intent moments like browsing, cart abandonment and post-purchase engagement, while sale-focused campaigns kept Mintera top of mind through seasonal promotions and limited-time offers.
Strategic segmentation, conversion-focused creative and ongoing A/B testing made every send more relevant and effective, helping email grow into a reliable channel for increased customer engagement and online sales year over year.
FLOW DEVELOPMENT & OPTIMIZATION
Automations Built to Capture High-Intent Shoppers
Our multi-email flows introduced the brand, reinforced the value of recertified products and brought high-intent shoppers back when they showed signs of purchase intent.
Key flows included:
- Welcome Series
- Browse Abandonment
- Abandoned Cart and Checkout
- Post-Purchase Review
Each flow was designed with ecommerce-first creative, clear product messaging and conversion-focused calls to action. Instead of treating automation as a one-time setup, TriMark continuously monitored performance, tested creative and messaging, and optimized each flow based on customer behavior.
Very soon, our automated flows became one of Mintera’s strongest email revenue drivers.
- 420%
- Increase in Flow Sales Growth YoY
- 357%
- Increase in Flow Placed Orders YoY
CAMPAIGN STRATEGY & TEMPLATE DESIGN
Sale-Led Campaigns Driven by Urgency
Because affordability and quality are central to Mintera’s appeal, promotional campaigns became a major part of our email strategy. TriMark developed a consistent cadence of seasonal and monthly sale campaigns that gave subscribers timely reasons to shop.
These campaigns highlighted recertified savings, limited-time discounts and brand-specific opportunities across kitchen and bathroom fixtures.
With each campaign, TriMark focused on making the shopping experience feel easy, aspirational and action-oriented.
Select campaigns were also supported by strategically timed SMS messages, giving Mintera another way to reach shoppers during key sale moments without overcrowding the customer experience.
- 155%
- Increase in Campaign Sales Growth YoY
- 371%
- Increase in Campaign Placed Orders YoY
- 1755%
- SMS ROI for All Campaign Messages
PAID SOCIAL & SEARCH
Supporting Ecommerce Growth Beyond the Inbox
While email helped nurture and convert shoppers, paid media helped introduce more people to the brand. TriMark supported Mintera’s broader ecommerce growth through Meta traffic campaigns, search ad extensions and Performance Max imagery, creating more opportunities for email and SMS to re-engage high-intent visitors.
Together, these channels created a more connected customer journey, boosting awareness throug
h paid media and converting interest through strategic email and SMS touchpoints.
Awards
We don’t do it for the hardware, but awards are win-win-win.
Our Work
See how we’re making our mark on brands of all sizes, in all industries.
Spend smarter. Scale faster.
Talk with our performance marketing experts.
"*" indicates required fields