Client
Material Handlings Technologies
Services
Website Redesign
Modernizing a Legacy Website for a Custom-Built Industry Leader
Transforming an outdated digital presence into a future-ready B2B growth engine, built to showcase custom engineering expertise and support long-term lead generation.
Material Handling Technologies (MHT) partnered with TriMark Digital to modernize a decade-old website that no longer reflected the sophistication of their engineering capabilities. While their SEO program was already driving strong performance, the site itself lacked the modern design, flexibility, and backend control needed to fully capitalize on that visibility. TriMark led a full website transformation—pairing a strategic B2B user experience with a scalable, easy-to-manage backend. The result was a high-performance digital foundation designed to strengthen authority, support lead generation, and adapt to the rapidly evolving search and AI landscape.
The Challenge
MHT is an industry leader in custom material handling solutions—but their website told a different story. Key challenges included:
- A legacy website that limited content updates, scalability, and ongoing optimization
- A disconnect between engineering expertise and digital presentation
- The need to better communicate MHT’s custom-built approach, which helps clients reduce costs and maximize warehouse efficiency compared to fixed-size, off-the-shelf solutions
- An evolving industry landscape in 2025, with external pressures like tariffs increasing the importance of cost-effective, flexible partners
We had to ensure the website clearly positioned MHT as a trusted, custom solutions partner and reinforced their authority through content and case studies.
Inside Our Website Strategy
TriMark recommended pausing monthly services to take a more holistic approach, elevating the website as the central driver of long-term performance. Our process focused on:
A modern, industrial aesthetic built to resonate with technical decision-makers while clearly communicating value at every stage of the buyer journey.
Highlighting MHT’s fully custom engineering capabilities—showing how tailored solutions help clients avoid wasted space, unnecessary costs, and regulatory constraints common with standardized systems.
Preserving and enhancing existing organic performance through clean site structure, optimized templates, and future-proof content flexibility.
Replacing a restrictive legacy system with a flexible CMS that empowers MHT’s team to manage content, publish case studies, and support ongoing growth with ease.
The Result
A modern digital platform built not just for today’s search environment, but for the next era of AI-driven discovery and lead generation.
BUILT TODAY. MADE FOR TOMORROW.
Exceptional Websites Delivered from Concept to Completion
TriMark knows how to bring client ideas forward into data-driven digital reality. Displaying Material Handling Technologies, Inc.’s advanced engineering capabilities at their best and creating a lead-generating powerhouse of a website is well within our wheelhouse. When you’re ready to jump in, we’ve got the tools to help your business grow.
Material Handling Technologies, Inc. sincerely thanks TriMark Digital for their exceptional work on our new website. Their professionalism, responsiveness, and ability to translate our vision into a modern, user-friendly site made the entire process seamless. We’re extremely pleased with the result.
David Englert, General Manager
Awards
We don’t do it for the hardware, but awards are win-win-win.
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