Fink’s Jewelers

Fink’s former automated campaigns in Performance Max were holding their growth potential back with wayward spending. We paused those and moved forward with more targeted shopping campaigns around their designer offerings. We placed these primarily in their most profitable states after eliminating targeting on states that hadn’t seen results in sales. We immediately saw higher impression share totals and more cost-effective CPCs. More sales on a smaller, streamlined budget—it was a dream scenario for Fink’s Jewelers. 

Narrowing down geotargeting allowed our paid search team to be aggressive with the remaining search impression shares, winning more auctions for ads in search engines.

While concluding which states we’d target, we focused on locations where Fink’s Jewelers had a physical presence to help with traffic. That strategy had multiple facets—higher-end jewelry is a purchase many prefer to make in person, so deploying our ads near Fink’s stores was an easy call. 

By streamlining campaigns to focus on designer brands in high-sales locations, our team placed Fink’s Jewelers back in competition with high-quality, well-performing ads. The results speak for themselves.