Client
Custom Patch Hats
Services
Paid Search, Paid Social, Content, Organic Social, SEO + Organic Search, Email
Ditching One-Size-
Fits-All Creative
Custom Patch Hats is a locally-based company headquartered in Raleigh, with a growing global presence. Known for its high-quality, custom-branded apparel, it serves a range of clients, including iconic brands from Coca-Cola to Baker Roofing. CPH is redefining how company and work apparel is worn and appreciated.
Our goal was to elevate its B2B brand strategy and creative, positioning custom-branded workwear as a point of pride, not just a uniform.
Achieving Highest-Ever Revenue Within One Year
With our strategies, CPH spent less than ever on lead generation, while experiencing 18% growth in revenue. It’s a partnership rooted in local pride and national performance.
Scalable Creative Production
Performance Marketing
Founder Collaboration
Scalable Creative Production
In-house video and photo capture maximizes unified, creative storytelling optimized for every channel.
Performance Marketing
Paid media campaigns utilizing creative assets efficiently acquired customers and increased their lifetime value.
Founder Collaboration
Our partnership is more than just numbers, we serve as a like-minded partner with shared values and work ethic.
Telling a Uniform Story
in Unexpected Ways
We collaborated closely with the CPH team to define a unified, consistent brand identity across all channels. On a quarterly basis, we crafted new concepts that told the brand story in fresh ways to capture the attention of business owners and decision makers.
Full-Service Production, Seamlessly Integrated
Executed all creative production in-house, ensuring seamless alignment between concept, creation and campaign execution
Strategic Asset Capture
Captured assets with a forward-thinking lens, staying ahead of content demands across platforms as the business scaled
Tracking the Data
Collaborated with our performance team to ensure all sizes and specs were taken into consideration
Building a Scalable Asset Library
Established an ongoing library of assets with shoots that thoughtfully built on one another and saved costs
Maximized Output Through Smart Production
Gained efficiencies with simultaneous video and photo shoots
Increasing Quality Leads and Lifetime Value in Key Markets
With compelling video and photo assets in place, we were well-positioned to activate targeted performance marketing strategies. We launched YouTube and Google Search campaigns, focusing on key territories throughout North Carolina, South Carolina and Georgia.
The campaigns delivered high-quality leads, achieving a 30% close rate. In close collaboration with the CPH sales team, we nurtured repeat customers, successfully increasing both average order value and customer lifetime value.
The results:
- 16%
- Decrease in Brand Search Cost Per Conversion
- 20%
- Increase in Brand Search Conversions
Driving Scalable Growth Through SEO, UX & Content Strategy
To improve CPH’s organic visibility, our team worked together to streamline technical SEO issues while building a scalable content and UX strategy that would drive both traffic and conversions.
- Technical SEO Fixes: Cleaned up 40k+ indexable pages, duplicate/outdated content, and optimized site speed.
- UX & CRO Improvements: Redesigned homepage, navigation, and CTAs to improve user flow and engagement.
- Content Optimization: Enhanced product pages, deployed schema markup, and launched a hub-and-spoke blog strategy to establish industry authority.
The results:
- 74%
- Organic YoY Growth in Sessions
- 53%
- Organic YoY Growth in Conversions
- 67%
- Session Growth Quarter over Quarter
- 104%
- Conversion Growth Quarter over Quarter
Earning Trust as CPH’s First Brand Agency Partner
CPH’s co-founder—a former marketer—was initially protective of brand marketing, preferring to keep all brand and production work in-house. We were the first agency partner brought in as an extension of the Raleigh team.
As we consistently delivered performance wins and strategic guidance, we earned CPH’s full trust. Our partnership recently expanded to include full control of key digital touchpoints, including SEO and email marketing support.
Awards
We don’t do it for the hardware, but awards are win-win-win.
Our Work
See how we’re making our mark on brands of all sizes, in all industries.
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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