DIGITAL ADVERTISING
Paid Social
Paid social meets your audience where they’re most tuned in, inside their highly personalized feeds, surrounded by content curated for them. We use data-backed targeting and platform-native creative to insert your brand into the feed with precision to fuel discovery, spark conversion and deepen loyalty. Wherever your customers spend their time, we deliver your message in a way that drives consideration, not just impressions.
OUR APPROACH TO PAID SOCIAL
Capture Attention Where it Lives
We tailor paid social strategies that align with your tangible business objectives like generating leads, driving web or ecommerce sales and increasing lifetime value of your customers. Beyond boosting posts, we focus on funnel-based audience segmentation, creative and conversion optimization to maximize ROI and create a harmonious experience across platforms.
Full-Funnel Strategy
We apply tailored tactics for awareness, nurture, conversion and advocacy, all mapped to the customer journey.
Audience Precision
Leveraging first-party data, platform targeting, third-party data and Waves, we build highly specific segments that include demographics, interests, behaviors, lookalikes and remarketing activity.
Creative That Converts
Our in-house creative teams develop (and test and iterate) thumb-stopping creative that drives action from your target audience.
Optimized Placements
We deliver ads across the most impactful placements (feed, stories, reels, carousels) in formats seamlessly tailored to engagement habits.
Platform and Campaign A/B Testing
We continuously test copy, visuals, calls to action and audience segments for ongoing performance gains.
Destination Experience
We carry through from ad experience to post-click experience, with tailored landing pages that build upon the message, intent and platform context of your paid social campaigns to drive business outcomes.
HOW WE MEASURE YOUR ROI
Precision Across Every Platform
Paid social is extremely versatile, with some platforms used widely across demos (Meta, TikTok), while others reach a more niche, but engaged audience (Reddit, Nextdoor). They can provide value as awareness, consideration, and conversion campaigns, depending on the platform and campaign structure. As such, goals and KPIs will vary based on the platform and campaign. We build our social campaigns with clarity and performance in mind, and as part of your holistic marketing experience. Our approach to measurement is always aligned to your KPIs and backed by actionable data, including:
- ROI and ROAS tracking
- Funnel-stage reporting and attribution
- Cost Per Result, Click-Through Rate, Engagement Rate, Conversion Volume, View-Through Conversions
- Integrated dashboards with platform-specific and holistic views
Paid Social Case Studies
KOHLER Power
Driving 715% more qualified leads for a pioneer in backup power.
- 7.2%
- Conversion Rate on Social Ads
Bojangles
Explore how our integrated paid and organic social strategies connected a diverse audience.
- 27%
- Increase in Click-Through Rate Across Paid Social
Partner With Us
Make our social specialists your unfair advantage.