TriMark Digital’s Campaign with UNC Health Wins Silver eHealthcare Leadership Award

TriMark Digital’s campaign work with the UNC Health Championship, a Korn Ferry Tour event (PGA Tour), has won a prestigious Silver Award for Integrated Digital Marketing at the eHealthcare Leadership Awards. This recognition highlights effective digital strategies, creative execution, and measurable impact within the healthcare sector.

This Championship showcases professional golf talent while uniting the community to support vital health initiatives, including the planned North Carolina Children’s. TriMark Digital collaborated closely with UNC Health’s team to craft a comprehensive campaign strategy spanning multiple channels, including:

• Paid Media Management: Strategizing and managing paid media campaigns to maximize reach and ROI across digital and traditional marketing channels.
• Social Media Marketing: Developing and executing compelling social media campaigns and influencer partnership strategy that amplified audience engagement and promoted key initiatives.
• Website Enhancements: Optimizations and updates to ensure a seamless user experience and highlight critical campaign messages.
• Email Marketing: Designing, developing and deploying targeted email campaigns to effectively communicate with the tournament database and stakeholders.
• Event Marketing & Fan Engagement: Developed strategies with tournament partners and on-site activations to drive attendance and fan interaction at the event. 

UNC Health’s award-winning campaign successfully integrated these digital elements to deliver exceptional results, including increased engagement and visibility for key initiatives. TriMark Digital’s expertise ensured seamless execution and alignment with UNC Health’s mission of improving lives and advancing healthcare access. Ultimately, the tournament brought in more than 10,000 spectators and 750 volunteers. As a result of wide participation and support, UNC Championship donated $50,000 to the new North Carolina Children’s and other local community partners. 

The eHealthcare Leadership Awards celebrate organizations that push the boundaries of digital marketing excellence in the healthcare industry. This Silver Award underscores the shared commitment of TriMark Digital and UNC Health to leveraging technology and creativity for the greater good.

To learn more about how TriMark Digital empowers organizations like UNC Health to achieve their goals, visit www.trimarkdigital.com.