TriMark Digital Wins Landy at 2018 Search Engine Land Awards
The awards recognize individuals and agencies that have demonstrated excellence in innovation, timeliness and creativity in the areas of organic and paid search marketing. TriMarkers Matt Hogan and Warren Snell were present at the ceremony to accept the prestigious honor.
The campaign that brought home gold was for Window World of Houston, a TriMark Digital client for over ten years. After Hurricane Harvey devastated Houston late last year, the demand for windows in the area increased dramatically. To help affected residents find the reliable replacement windows they needed, TriMark Digital built out a new campaign on behalf of Window World of Houston that combined a variety of UX enhancements to the landing page, localized targeting, advanced display campaigns and budget adjustments with a unique A/B testing strategy, all of which resulted in a strong uptick in leads for the client.
“Search Engine Land is among the most prominent and prestigious figures in the search marketing industry,” said Matt Hogan, Digital Marketing Strategist at TriMark Digital. “It is a true honor to accept this award on behalf of the dedicated, passionate and relentless team of marketers that represents Window World of Houston and its brand on a daily basis.”
TriMark Digital was also nominated for “Best Search & Social Media Marketing Initiative” on behalf of KOHLER® Walk-In Bath. TriMark utilized insights from audience data to craft a multichannel campaign and generate quality leads for the client.
Recognition for both Window World of Houston and KOHLER® Walk-In Bath continues TriMark Digital’s rich history of success in lead generation for clients.
About The Search Engine Land Awards
Also known as “The Landy Awards,” Search Engine Land launched the industry-leading program to recognize excellence in search marketing (organic search engine optimization and paid search advertising) as an integral component of the digital marketing landscape. Applicants are evaluated for best practices in core aspects of SEO & SEM and the results driven by search-focused campaign initiatives. A portion of all proceeds from the entry fees and gala event benefits charity.
TriMark Digital is a full-service, integrated digital agency headquartered in downtown Raleigh, N.C. Providing digital marketing solutions and strategies uniquely designed to drive measurable results for each client, TriMark Digital strives to partner with like-minded companies seeking innovative, calculated strategies that stimulate, engage and convert prospective customers.