TriMark Digital Wins National Award for Best SEO Initiative

Search Engine Land, a leading search marketing organization, named TriMark Digital the winner of “Best SEO Initiative — Small Business” at the 2017 Search Engine Land Awards. A group of TriMarkers attended the Landy Awards gala in New York City to accept the award.

The winning campaign, developed for Fairview Garden Center, employed an integrated SEO strategy that increased organic leads by 98 percent year over year. The strategy combined local search engine optimization, technical updates to aid in conversion optimization, and advanced schema markup implementation to grow organic traffic by 36 percent and significantly increase organic conversions.

“This is a huge honor for our TriMark team, as the nominees in this category included some of the best agencies in the world,” says Dani Roberts, Account Strategist for Fairview Garden Center. “This win for us proves how an integrated and creative long-term SEO strategy can benefit a small business.”

The win was accompanied by two additional nominations for clients Fairview Garden Center and Pinehurst Resort in the categories of “Best Local Search Marketing Initiative – SEO” and “Best Enterprise SEM Initiative – Travel & Lifestyle,” respectively.

“Our SEO strategists felt that Fairview best represented the success a client can achieve when they have the dominant impression share in traditional, local and map listings,” said Tansy OBryant, SEO Director. “Our team has worked tirelessly this year on a small business SEO product that creates top visibility and a strong click-through rate. It is wonderful to have that work recognized.”

“Winning this award for Fairview Garden Center is an amazing feeling, as our client is a multi-generational, family-owned and operated business who works extremely hard to provide their customers with the highest quality product,” said Randy Goins, President of TriMark Digital. “It’s a great feeling when a digital integrated strategy comes together and produces significant results for our client, and to have been recognized amongst so many respected peers in our industry was quite a humbling experience! I’m extremely proud of our Organic Search team and grateful they received this much deserved recognition. SEO plays a vital role in small business digital strategy, and when you blend Organic and Paid strategies, it can provide the perfect digital mix to set yourself apart from the competition.”