TriMark Digital Launches New Performance Marketing Division for Fiber and Internet Service Providers

New partnerships Lead Expansion into the Telecom Sector

TriMark Digital, a leading performance-driven digital marketing agency headquartered in Raleigh, announces the launch of a new division dedicated to performance marketing for Fiber and Internet Service Providers (ISPs). This strategic expansion reflects TriMark’s commitment to driving specialized customer acquisition and growth strategies in the rapidly evolving telecom industry. 

This new division is built on TriMark’s nearly 18 years of expertise in performance marketing, encompassing digital lead generation, engagement and sales strategies, along with market expansion and growth marketing. TriMark has already partnered with Lumos Fiber, Mercury Broadband, Wire 3 and Spectrum Reach—all recognized leaders in the ISP sector in unique local markets.

“As the demand for high-speed internet grows, Fiber providers need highly specialized marketing strategies to differentiate themselves in a crowded marketplace,” says Randy Goins, CEO of TriMark Digital. “Our new division is designed to provide these businesses with the expertise needed to capture and convert more customers. With Lumos Fiber, Mercury Broadband, Wire 3 and Spectrum Reach as early adopters, we’re excited to demonstrate how our performance marketing strategies can drive real results for ISPs.”

“We’re looking to rapidly accelerate Mercury Broadband’s growth,” says Chris Peeples, Chief Revenue Officer of Mercury Broadband. “We believe TriMark’s experience and performance marketing expertise will help us in expanding high-speed internet access into underserved communities. With a more targeted and personalized marketing approach, we hope to effectively reach and capture our customers in the digital space together.”

Our Performance Marketing for Fiber and Internet Service Providers division includes a variety of services, including:

• Local Marketing Strategy: Conquesting competitors in key local markets
• Targeted Digital Advertising: Paid media campaigns across search, display, and social platforms, tailored to driving awareness among new audiences, capturing sales and taking market share
• Conversion Rate Optimization (CRO): Strategies to convert existing and new traffic at a higher rate
• Organic Strategy: Advanced SEO tactics and content marketing to improve search visibility 
• Customer Retention: Engaging existing customers to improve satisfaction and increase lifetime value

And by leveraging its proprietary data platform, Waves, TriMark teams will continue to evaluate and iterate on performance success and best practices to maximize ROI from every dollar spent.