Papa John’s Selects TriMark Digital as Agency of Record in the Carolinas

Papa John’s International, Inc. (NYSE: PZZA) has named TriMark Digital as its new digital agency of record for the Carolinas region. TriMark Digital, a full-service digital marketing agency in Raleigh, will manage social media engagement, content marketing, paid search and reputation protection strategies for 164 restaurants in North Carolina, South Carolina and Virginia.

“Papa John’s is very excited about our new partnership with TriMark Digital,” says Mike Smith, Operations Vice President for Papa John’s in the Carolinas. “We are looking forward to taking our social media and digital strategy to the next level. ”

“Papa John’s is a brand that our team wholeheartedly connects with—a brand with national recognition, universal appeal and a clear vision for what sets it apart in the marketplace,” says Randy Goins, president of TriMark Digital. “We’re honored to represent Papa John’s restaurants in our home state and we’re excited to help them connect with customers in new ways.”