About Us

Who We Are

Forward-thinking, fast-moving, award-winning.

Full-Service, Full-Funnel: Tackling marketing challenges of all sizes.
Founded in 2006: We’re one of the first agencies purpose-built for performance marketing.
16 Core Teams: Everything from paid media to email to creative.
99% Retention Rate: Clients stay with TriMark after year 1, and often through year 8.

Leadership Team

Guided by Experience. Driven by Innovation.

Randy Goins

Randy Goins

CEO and Founder

Daniel Hurst

Daniel Hurst

Partner, SVP of Marketing Operations

Kelly Ebert

Kelly Ebert

Partner, SVP of Content and Creative

Cameron Gayle

Cameron Gayle

SVP of Paid Media

Claire Hovis

Claire Hovis

SVP of Enterprise Partnerships

Eric Miller

Eric Miller

VP of Web Development

Kellie Baker

Kellie Baker

VP of Key Accounts

Alex Swanson

Alex Swanson

VP of Local Partnerships

Dani Roberts

Dani Roberts

VP of Key Accounts

Anna McNinch

Anna McNinch

VP of Brand Experience

Cindy Barkhau

Cindy Barkhau

Senior Director of HR & Administration

Matt Hogan

Matt Hogan

Senior Director of Key Accounts

Conor Dalton

Conor Dalton

Senior Director of Integrated Strategy

Carly Seymour

Carly Seymour

Senior Director of Design

Adam Miller

Adam Miller

Director of Organic Strategy

Jordan Nowlin

Jordan Nowlin

Director of Paid Social

Phil Case

Phil Case

Director of Paid Media

Davis Griffin

Davis Griffin

Director of Integrated Strategy

Mike Fine

Mike Fine

Director of Organic Social

Chris Wheaton

Chris Wheaton

Director of Video Production

Laasya Vulimiri

Laasya Vulimiri

Associate Director of Paid Media

Jael Rodriguez

Jael Rodriguez

Associate Director of Organic Social

Blake Smith

Blake Smith

Creative Director, Media

Brandon Clarke

Brandon Clarke

Creative Director, Video

Our History

A 20-Year Legacy of Rolling Up Our Sleeves and Getting It Done

Our story began in 2006 with one client, one employee and a will to win. Nearly two decades later, we partner with hundreds of businesses—from start-ups to billion-dollar brands—and that work ethic hasn’t changed. We still believe that results are earned, and that hard work beats hype every time. At our core, we’re competitors. And we show up every day ready to earn it.

15% of our team has been at TriMark for 10 or more years.

We’ve represented clients in nearly every major vertical, with campaigns in all 50 states.

Pinehurst entrance — We’ve represented 16 publicly traded companies, and hundreds of local leaders.

NC State social partnership image with Bojangles — We’ve produced ad content in 9 major sports arenas.

Our CEO founded TriMark in the very building we operate from today—then a coworking space, now our headquarters.

WHAT DRIVES US

OUR ETHOS

Hard Work Over Hype

Reputation is built on performance, not promises. Do the work, and the results will follow.

Sales > Vanity Metrics

We believe core marketing efforts should center driving revenue, because impressions don’t pay the bills.

Less Talking, More Testing

If we’re not winning, we’re learning.

Let the Data Do the Driving

Gone are the days where gut feelings guide decisions. We make targeted moves that scale with minimal waste.

Question the Quo

All accepted truths must be challenged periodically.