How We Helped Make Window World the #1 Home Remodeling Company
Window World came to us in 2008 with nearly zero digital presence and a need to generate leads in a competitive online market. As a business built on referrals and traditional marketing, Window World struggled to adapt to the needs of digital consumers and fell far behind its competitors.
With a multichannel plan of attack, we unified the WW brand online at a national and franchise level, and executed an aggressive lead-generation strategy that led to a 93% increase in revenue. Today, Window World is the leader in window replacements and has been named the #1 home remodeling company by Qualified Remodeler.
- Paid Search
- Organic Search
- Email Marketing
- Social Media
- Content Strategy
- Website Design and Development
- Database Management
National Unity at a Franchise Level
Window World's website was its first major obstacle in online lead generation. With a complete redesign and optimization strategy, we improved user experience and saw gains in organic traffic nearly immediately.
We created custom pages and content for each location, showing customers, for whom trust is one of the most important buying factors, exactly who they'll be working with. By attacking search strategy on a franchise level and driving more leads with a focus on local targeting, we gave Window World an advantage no other competitor had. This nearly quadrupled traffic from search engines over the course of 3 years.
Increase in organic traffic
over 3 years
Increase in organic leads
generated over 3 years
Full-Service Franchise Marketing
With a growing national awareness, we knew it would be critical for Window World franchisees to capitalize with local lead gen efforts.
Most Window World locations are family-owned businesses, and all operate as parts of the communities they serve. We needed a way to tell their stories, and to reach customers with a local message.
Within 3 years, we grew from managing one location to over 150, working with each individual franchisee to build out a custom digital strategy. With a full-service approach, including local website design and development, paid media campaigns, organic search strategies, and more, we drove significant business growth across all Window World franchise partners.
Total Qualified Paid
Search Leads Generated
Inside the Numbers
Today, Window World is stronger than ever and generating its best results yet. Our lead generation strategy has driven a 93% increase in revenue. Read on for more.
generated per day
Hours worked on