TriMark Digital Acquires LeadLander, Leading AI-Powered Website Visitor Intelligence Platform

TriMark Digital, a performance-based digital marketing agency specializing in full-funnel customer acquisition and conversion strategy, today announced the acquisition of LeadLander, a San Francisco-based AI-powered website visitor identification and analytics platform designed to help B2B organizations turn anonymous website traffic into actionable sales intelligence.

TriMark Digital has been an active LeadLander customer, utilizing the platform to provide its clients with deeper website analytics and visitor intelligence designed to verify campaign traffic and help convert high-intent website visitors who never submit a contact form or request more information.

LeadLander’s platform enables sales and marketing teams to identify companies visiting their website and uncover potential decision-makers within those organizations. The technology provides marketing teams with deeper behavioral insights while enabling sales teams to proactively engage prospects who are already demonstrating interest.

TriMark Digital and Leadlander acquisition logos

“The reality is that most B2B websites receive valuable traffic from prospective buyers who never identify themselves,” said Randy E. Goins, CEO and Founder of TriMark Digital. “As a LeadLander customer ourselves, we’ve seen firsthand how powerful the platform can be in helping organizations understand who is engaging with their website and turning that intelligence into real sales opportunities.”

Goins added that the acquisition represents a natural alignment between TriMark Digital’s performance marketing expertise and LeadLander’s product capabilities.

“LeadLander and TriMark Digital fit together seamlessly,” said Goins. “Our agency has always focused on helping clients convert digital attention into measurable business growth. LeadLander gives us the ability to extend that mission through a scalable technology platform that organizations can deploy within minutes.”

How LeadLander Turns Website Traffic Into Sales Intelligence

Anonymous Visitor Identification

LeadLander reveals the companies behind anonymous website traffic, helping businesses identify organizations actively researching their products or services.

Company and Contact Intelligence

The platform provides key details about visiting organizations—such as company information, industry, and sometimes potential contacts—turning website traffic into actionable sales opportunities.

Visitor Behavior Tracking

LeadLander tracks how companies interact with a website, including pages viewed, time on site, and engagement patterns, helping teams understand what content resonates with prospects.

Real-Time Alerts and Lead Prioritization

Sales and marketing teams receive alerts when target companies visit their website, allowing them to prioritize high-intent prospects and engage at the right moment.

CRM and Marketing Platform Integrations

LeadLander integrates with CRM and marketing automation platforms such as HubSpot and Salesforce, enabling seamless lead capture and follow-up workflows.

Lead Scoring and Segmentation

LeadLander helps teams segment visitors and prioritize outreach by identifying companies demonstrating stronger intent signals and engagement levels.

Watch Demo: See LeadLander in Action

Expanding TriMark Digital’s Marketing Intelligence Platform

For TriMark Digital, the acquisition also represents an opportunity to expand beyond services into product-led marketing growth. As CEO of TriMark Digital, Goins will take on an expanded leadership role in shaping LeadLander’s growth strategy, allowing him to re-engage more directly with marketing initiatives and product development.

“This acquisition allows me to return to a marketing-first mindset and work closely with our team on building and scaling a product that has tremendous potential,” said Goins. “LeadLander creates an opportunity to combine technology, data, and marketing expertise in a way that can benefit organizations across a wide range of industries.”

TriMark Digital has invested heavily in its marketing technology infrastructure since 2020, developing proprietary platforms designed to improve marketing performance, audience intelligence, and revenue attribution.

These investments form a growing ecosystem of marketing intelligence solutions, including:

LeadLander

A B2B website visitor intelligence platform that identifies organizations researching a company’s products or services online, transforming anonymous website traffic into actionable sales opportunities.

Waves Analytics

TriMark Digital’s advanced marketing analytics and attribution platform that unifies marketing and business data to help organizations understand how channels, campaigns, and customer interactions contribute to revenue.

CensusLAB

A geographic intelligence and predictive targeting solution within the Waves platform that analyzes demographic, geographic, and behavioral data to identify high-value audiences and optimize media targeting.

Together, these technologies enable TriMark Digital to connect audience insights, marketing performance data, and buyer intent signals, providing organizations with a more complete view of how prospects discover, engage with, and ultimately convert through digital marketing.

The addition of LeadLander expands TriMark Digital’s technology ecosystem and strengthens its ability to deliver integrated marketing intelligence and lead generation solutions for B2B organizations.

Building the Next Chapter of Growth in TriMark Digital’s 20th Year

TriMark Digital will celebrate its 20th anniversary in 2026, marking two decades of helping organizations turn digital marketing investments into measurable business performance. The acquisition of LeadLander represents an important milestone in the company’s continued evolution and creates new opportunities for TriMark Digital and LeadLander to expand into additional growth solutions, including:

Account-Based Marketing (ABM) strategies

Paid media campaign development and management

SEO and AEO (Answer Engine Optimization) services

Website design and development

Marketing automation and nurturing strategies

Sales engagement and lead intelligence solutions

“LeadLander opens the door to an entirely new category of growth opportunities for both organizations,” said Goins. “We believe the combination of product technology and marketing expertise will allow us to help companies better understand their audiences and convert more of the opportunities already visiting their websites.”

About LeadLander

LeadLander is a San Francisco–based AI-powered website visitor identification and analytics platform that helps B2B organizations uncover the companies and decision-makers visiting their websites. By combining visitor intelligence with Apollo.io contact data, LeadLander enables sales and marketing teams to transform anonymous website traffic into actionable business opportunities.

About TriMark Digital

TriMark Digital is a full-service, integrated digital agency headquartered in downtown Raleigh, N.C. Providing digital marketing solutions and strategies uniquely designed to drive measurable results for each client, TriMark Digital strives to partner with like-minded companies seeking innovative, calculated strategies that stimulate, engage and convert prospective customers.