What You’ll Do
Responsibilities
- Assist client and project teams with developing and implementing campaigns that seamlessly translate to multiple social channels.
- Use brand standards and performance goals to guide the development of creative for a brand or campaign. Ensure messaging consistency, delivery, and alignment with the client’s business objectives
- Act as an interdisciplinary collaborator, working in partnership with Art Directors and other specialists to execute nuanced creative messaging and brand work across channels.
Collaboration
- Interface with clients as needed, ensuring strategies are in alignment with goals and are presented thoroughly and expertly. Serve as a lead strategist for consulting teams and clients on messaging strategy.
- Train and mentor other creative specialists throughout the tactical execution of campaigns. Assist in the professional development of creative skills and thinking.
- Support new business development efforts by participating in pitches, strategic plans, etc., and providing creative solutions to client challenges/needs.
Staying Up-To-Date And In The Know
- Research and share new approaches to social media engagement
- Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
- Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels
Skills & Responsibilities
Job Requirements
- BA/BS in Marketing, Communications, Journalism, Design, or other related field
- 8+ years of experience or project work creating and implementing social media strategies
- Living in the Raleigh-Durham area or willing to relocate
- Strong understanding of digital marketing
- Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
- Experience shooting content with an iPhone and a professional camera
- Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
- Understanding of current trends, meme culture, and platform nuances
- Previous experience with influencer marketing or UGC programs
- Familiarity with Google Analytics is preferred
GROW WITH US
Ready to Join Our Team?
We’re always looking for passionate, talented people who want to make an impact. If you’re excited about what we’re building and think you’d be a great fit, we want to hear from you.
