TriMark Digital announces the launch of Waves Analytics, a proprietary analytics, attribution and optimization platform ...
TriMark Digital Launches CensusLAB: A Self-Service Tool for Smarter Audience Targeting
TriMark Digital is excited to announce the launch of CensusLAB (Layered Audience Build), an application built into its proprietary Waves Analytics platform that enables smarter campaign planning and analysis. CensusLAB leverages U.S. Census data to connect rich demographic, housing, income, and geographic data to valuable customer and prospect lists, helping brands identify high-impact audiences, uncover new opportunities and target with greater precision.
The tool is the first release in a planned suite of data apps that will enable deeper, faster market intelligence across departments and strategies.
“CensusLAB is the first step in a larger vision: Making advanced market intelligence accessible across every strategy we deliver.” said Daniel Hurst, Partner. “This launch represents not just a new tool, but a new standard for how data can drive smarter growth.”
Key Use Cases of CensusLAB
Audience Sizing
Size audiences by geography using age or population-based data to inform targeting.
Income Mapping
Map income thresholds by zip code to support smarter media planning and budget allocation.
Persona Validation
Validate personas using demographic, housing, and education stats from specific regions.
Market Evaluation
Evaluate new markets by comparing age, income, and housing metrics across geographies.
Localized Strategy
Localize creative strategies based on regional audience composition.
With an intuitive interface and pre-cleaned datasets delivered at the zip code level, CensusLAB equips teams to move from idea to insight in minutes, enriching segmentation and supporting campaign performance.
About TriMark Digital
TriMark Digital is a full-service, integrated digital agency headquartered in downtown Raleigh, N.C. Providing digital marketing solutions and strategies uniquely designed to drive measurable results for each client, TriMark Digital strives to partner with like-minded companies seeking innovative, calculated strategies that stimulate, engage and convert prospective customers.
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