What You’ll Do
Create Compelling Social Content
- Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels
- Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.
- Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.
- Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story.
- Support paid social efforts with creative input and content variations where needed.
Reporting and Colloboration
- Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar)
- Be client-facing with quarterly reporting and communications.
- Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams
Stay Up-To-Date and In the Know
- Research and share new approaches to social media engagement
- Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
- Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels
Skills & Responsibilities
Job Requirements
- Familiarity with Google Analytics is preferred
- BA/BS in Marketing, Communications, Journalism, or other related field
- 5+ years of experience or project work creating and implementing social media strategies
- Living in the Raleigh-Durham area
- Understanding of digital marketing and a desire to grow within the industry.
- Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
- Experience shooting content with an iPhone and a professional camera
- Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
- Understanding of current trends, meme culture, and platform nuances
- Previous experience with influencer marketing or UGC programs
GROW WITH US
Ready to Join Our Team?
We’re always looking for passionate, talented people who want to make an impact. If you’re excited about what we’re building and think you’d be a great fit, we want to hear from you.
