Services
Branding
Memorable, iconic brands know exactly who they are, and they own it. They connect emotionally with customers and consistently deliver results. Build trust and credibility like the pros with strong brand messaging that turns prospects into loyal customers.
OUR APPROACH TO BRAND MARKETING
Turn Audience Insights Into Impact
When customers feel emotionally connected to a brand, more than half are willing to spend more. Our brand team uses research and insights to better understand your audience, define what makes you unique and shape messaging that reflects your identity.
Branding isn’t one-size-fits-all. Maybe you’ve got a logo you love, but no clear strategy behind it. Or perhaps you’re starting fresh and need everything from a name to a launch plan. Wherever you are in the process, we’re ready to help you reach the finish line. From big-picture thinking to the fine details, we customize our branding services to fit your goals and bring your brand to life. As your strategic partner, TriMark provides a fresh, objective approach to revitalize your brand and facilitate growth. Armed with data-driven intelligence, we evaluate tactics and touchpoints at every stage of the customer journey, connecting them back to your marketing goals, including:
Brand Identity
We rely on consumer data, market research and your company vision to craft brand look, feel, sound and story.
Brand Strategy
This step creates an actionable plan to guide consumers through the funnel and drive demand. We ensure the right message is delivered to the right place at the right time.
Brand Management
We help you maintain consistent brand messaging across touchpoints and channels, but we’re never stagnant. Our team refines the brand as you grow, focusing on evaluating and improving the overall consumer experience
STEP 1
Brand Discovery
Plan and establish the brand elements and foundation by collecting actionable information.
- White space mapping
- Competitor analysis & synopsis
- Market research
- Audience profiles
- Journey mapping
STEP 2
Brand Building
Execute a new brand or product identity based on discovery data.
- Brand hierarchy
- Naming conventions
- Logo design
- Brand positioning
- Tone of voice
- Messaging pillars
- Brand personality
- Brand book
STEP 3
Brand Launch
Bring it all to life and measure performance.
- New website
- Creation of paid assets
- Paid targeting
- Organic social
- Email campaign
- SMS text
- Photography
- Video
STEP 4
Brand Management
Use data to maintain brand integrity on an ongoing basis.
- Application of brand across all channels
- Creative strategy/direction
- Full-funnel strategies
- A/B testing
- Updating standards and foundations with learning
Brand Marketing Case Studies
HMI
See how we helped a heritage glass brand reintroduce itself after 75 years in business.
Barefoot Lawn Care
See inside our brand refresh that drove a 146% increase in leads.
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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