Client
Fink’s Jewelers
Services
eCommerce, Paid Search, National & Local Sales Strategy, Email Marketing
Diamond in the Rough: Rebuilding an eCommerce campaign for immediate growth.
The fine jewelry space is crowded, with plenty of businesses jockeying for ad space in online markets nationwide. When Fink’s Jewelers approached us in late 2023, they had seen a steady decrease in sales YoY and were ready to throw in the towel on paid advertising for their eCommerce campaigns. Understanding this was a last-chance campaign, we worked quickly. The result: a laser-focused paid search campaign with near-immediate sales traction.
Rapid Solutions for Positive Growth
We knew we needed to act fast to increase Fink’s Jewelers position and efficacy in paid results. In November 2023, we rebuilt campaigns around the jewelry designers Fink’s carries, capitalizing on name recognition for search optimization, and examined where and why certain geographic regions were targeted. We cut to the core of the issue, eliminating targeting for around 20 states that had never received sales from advertising and trimmed down their spending to focus on top-performing states. Almost instantly, conversions shot up month-over-month, with increases in November and December 2023 and Q1 2024.
Shopping Ads Strategy
Growing traffic & sales with a targeted ad strategy.
Fink’s former automated campaigns in Performance Max were holding their growth potential back with wayward spending. We paused those and moved forward with more targeted shopping campaigns around their designer offerings. We placed these primarily in their most profitable states after eliminating targeting on states that hadn’t seen results in sales. We immediately saw higher impression share totals and more cost-effective CPCs. More sales on a smaller, streamlined budget—it was a dream scenario for Fink’s Jewelers.
Narrowing down geotargeting allowed our paid search team to be aggressive with the remaining search impression shares, winning more auctions for ads in search engines.
While concluding which states we’d target, we focused on locations where Fink’s Jewelers had a physical presence to help with traffic. That strategy had multiple facets—higher-end jewelry is a purchase many prefer to make in person, so deploying our ads near Fink’s stores was an easy call.
By streamlining campaigns to focus on designer brands in high-sales locations, our team placed Fink’s Jewelers back in competition with high-quality, well-performing ads. The results speak for themselves.
- 35%
- Q1 Online Sales YoY Growth for All Campaign Performance
- 75%
- Q1 Online Sales Growth YoY for Designer Brands
Growing subscribers & sales with optimized email creative.
After proving strong results through paid search, we stepped in to lead Fink’s Jewelers’ email marketing strategy in March 2025. Knowing fine jewelry has a long consideration window, our goal was to build an inbox experience that balanced brand storytelling with product-forward content to drive consistent online sales.
We started by redesigning their email campaigns and flows to feel more elevated and on-brand. This included pairing refined visuals with clean, shoppable layouts that made it easier for subscribers to browse and buy directly from the inbox.
With a stronger creative foundation in place, we leaned into testing and iteration to steadily improve performance. Through A/B tests on imagery, content structure, and timing, we identified what drove higher opens, stronger click engagement, and more meaningful shopping behavior. That ongoing optimization helped turn email into a more reliable e-commerce lever, contributing to an 11% year-over-year increase in campaign conversions from March through December.
- 8%
- YoY Online Sales Growth for All Campaign Performance
- 19%
- YoY Online Sales Growth for All Flow Performance
- 14%
- YoY Online Sales Growth for All Email Performance
Data-Driven, Highly Responsive and Strategic
TriMark Digital has been an exceptional partner for Fink’s Jewelers. They act as an extension of our own team bringing strategic insights, proactively suggesting optimizations and highly responsive when needed. Their data-driven approach has helped us improve our digital paid efforts, all with outstanding customer service! I highly recommend their services.
Lindsey Sinozich | Marketing Director
Awards
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