Services

Marketing Audit

Our comprehensive Digital Marketing Audit offers a deep dive into the health and effectiveness of your efforts across paid, owned and earned channels. We distill multichannel insights into a clear picture of what’s driving results, what’s dragging them down, and where the smartest growth opportunities lie.

WHERE WE START

Channel-by-Channel Performance Evaluation

This comprehensive overview covers every key facet of your digital marketing ecosystem

Paid Media – Search and shopping ads, paid social, display, video, retargeting, programmatic, sponsored content.
Organic Search & Content – SEO (technical, on-page, off-page), keyword visibility, content performance, local search, authority building.
Owned Digital Assets – Website UX and CRO, landing page effectiveness, email marketing, apps, blogs, and branded tools.
Earned Media & Reputation – PR coverage, influencer mentions, backlinks, online reviews, social sharing, community engagement.
Social Media Performance – Organic reach, engagement, audience growth, cross-platform consistency, brand voice.
Cross‑Channel Integration – Message alignment, campaign cohesion, attribution tracking, customer journey mapping.
Tracking & Measurement – KPI alignment, conversion tracking, dashboard accuracy, data integrity, reporting depth.

understanding your business

Goals & Benchmarketing

We start by aligning your marketing with what matters most: your business goals.

Document your business and marketing objectives.
Measure what matters using your KPIs—leads, revenue, traffic, conversions, share of voice.
Compare performance not just over time, but against industry standards and competitors.

EVALUATION Before Prescription

Insightful Diagnostics

Get to the root of what’s holding your performance back—and what’s going to unlock growth.

Identify underperforming campaigns, wasted ad spend, and conversion drop‑offs.
Pinpoint SEO gaps, technical issues, and content or messaging misalignment.
Detect low-impact owned media channels, churn areas in email lists, or weak earned media influence.

strategy in motion

Actionable Recommendations + Roadmap

Following the audit, you’ll receive a clear, strategic plan designed to drive measurable impact. This includes:

Channel-specific strategies to improve performance across paid, organic, owned, and earned media
A prioritized roadmap of initiatives—quick wins and long-term opportunities
Tactical project plans with defined milestones, timelines, and success metrics
Clear next steps for improvement activation

These recommendations turn audit insights into action—bridging the gap between diagnosis and results.

Decision-Ready Insights

Strategic Reporting + Advanced Analysis

Our audit culminates in a comprehensive, executive-ready report that combines clear insights with forward-looking analytics. You’ll receive:

A consolidated summary of key findings and strategic takeaways
Visual dashboards showing performance trends across all channels
SWOT-style breakdown of strengths, weaknesses, opportunities, and threats
Advanced analytics, including Mixed Media Modeling and attribution analysis
Forecasting and trend modeling to predict performance scenarios
Custom reporting dashboards built around your KPIs
A data quality audit to ensure tracking accuracy and integrity

These insights not only clarify where you stand—they provide the strategic foresight to guide your next moves.

FROM AUDIT TO ACTION

Our Digital Audit Process

Discovery Goals & Definition

Kickoff session, access data (analytics, ad platforms, content performance), goal setting.

Channel Performance Audit

Deep dive into your business and marketing goals, and each channel’s metrics, trends, and anomalies.

Benchmark & Competitor Evaluation

Contextual performance review vs. competitors and benchmarks.

Audit Report

Visual dashboards, findings, SWOT summary, and executive insights.

Recommendations & Action Plan

Prioritized roadmap with deliverables, timelines, and success metrics.

Presentation & Next Steps

Consulting session to walk through recommendations and coordinate implementation.

insights that move the needle

Outcomes You’ll Gain

Clear understanding of where your current digital strategy is excelling or falling short.

Insight into audience behavior, channel ROI, and resource allocation.

Identification of quick‑win opportunities and long-term optimizations.

Confidence and clarity to align your marketing with business goals.

A roadmap that translates findings into actions—and results.