Services

Direct Mail

Direct mail has endured well into the digital age because it’s still one of the most effective ways to reach audiences right at their doorsteps. But today, building a successful campaign means knowing how to get the right message into the right mailbox. We make that happen, guided every step of the way by data.

OUR APPROACH TO DIRECT MAIL MARKETING

Precision Targeting Meets Direct Mail

Gone are the days of blanketing neighborhoods with postcards and hoping for the best. Today’s direct mail campaign is more targeted, more personalized, more cost-effective and designed with more conversions in mind. From reaching new movers and ZIP codes to connecting with old customers, modern direct mail is carefully calibrated to increase your chances of getting actionable returns.

As your marketing partner, TriMark Digital leverages the powers of data—from geofencing to behavioral triggers and CRM integrations—to better pinpoint the people you want to target. Those insights are our leverage to deliver engaging messages at just the right time. Our strategy doesn’t stop at the drop. Every campaign is precision-aligned with your digital efforts across platforms to create a seamless multi-channel experience.

List Development + Targeting

Say goodbye to mailing blindly. Careful data analysis and cross-syncing allow us to build segmented lists of those most likely to be your ideal customers. From targeting a specific locational radius to reaching highly specific B2B segments, we’ll get your message where it’s most effective.

Creative Development

Our in-house creatives understand the nuances behind designing high-impact pieces, from postcards and flyers to dimensional mailers. We can leverage variable data printing to foster a higher level of personalization for each customer.

Printing + Distribution

We make printing, quality control and logistics easy with the help of trusted local partners. We’ll work closely with you to select the right format, oversee production and coordinate shipping. Trust us to get your mail out on time and looking sharp.

Testing + Optimization

All good campaigns require calibration and optimization. We’ll handle the hard work like A/B creative testing, offer testing and audience split testing to ensure your campaign continually evolves to deliver maximized results.

Landing Page Experience

We connect your physical mail piece back to your digital experience. Custom landing pages ensure frictionless touchpoints that drive conversions and provide measurable, actionable performance data.

Multi-Channel Integration

The modern successful marketing campaign is multi-channel. We’ll combine direct mail with email, paid search, organic social and more to ensure a consistent brand experience across every aspect of your digital landscape.

OUR PROCESS

Better Results Through Better Audience Targeting

TriMark takes your direct mail targeting far beyond the traditional mailing list. Our advanced suite of audience and analytics tools makes it possible to:

Sync campaigns and lists with CRM and POS data.
Conduct ultra-localized geofencing down to neighborhoods, ZIP codes and service areas.
Tie mail sends to digital behaviors that indicate interest and actionability.
Calibrate sends with customer patterns like seasonal behaviors and purchase histories.

SMARTER DIRECT MAIL SOLUTIONS

Your Go-To Direct Mail Partner

TriMark recognizes that every direct mail piece is more than just a part of your coordinated marketing efforts; it’s an opportunity. Each campaign includes:

Complete, calibrated integration with your overall marketing ecosystem.
Real-time performance tracking, data monitoring and reporting.
Seamless creative development and printing.
Data-driven targeting and segmentation.

To put it plainly, we know how to take both a big-picture and up-close approach to your campaign, ensuring a holistic approach that customers will appreciate and be able to act upon. Let’s talk about how we can help.