ServiceS
Advanced Audience Clustering
Turn complex audience data into precise, actionable, high-performing segments.
Capabilities
Discover patterns your competitors can’t see
Performance marketing wins come from sharper targeting. Advanced clustering goes beyond demographics to group audiences by actual behaviors, preferences and engagement. This approach uncovers growth-ready opportunities, identifies the customers most likely to convert, and helps you deliver campaigns that truly resonate.
How We Do It (Powered by Waves):
Smarter Segmentation at Scale
Our proprietary analytics platform, Waves, integrates your marketing data into a single source of truth and applies advanced clustering techniques, such as K-Means clustering, to reveal actionable segments. We combine multi-channel performance data, CRM records, and behavioral patterns to create audience clusters that are:
Highly Specific
Pinpoint micro-segments with unique buying triggers.
Continuously Evolving
Adjust clusters in real time as new data comes in.
Cross-Channel Ready
Seamlessly push targeting updates into paid, social, and programmatic campaigns.
Audience Insights That Drive Performance
The Benefits of Advanced Clustering
Go beyond basic demographics to uncover who your customers really are, and how to reach them more effectively.
Uncover what truly drives your highest-value customers. By analyzing behaviors, motivations, and conversion patterns, we reveal insights that power sharper messaging and more effective campaign strategies.
Identify high-potential segments others overlook. Our clustering models surface lookalike audiences and emerging opportunities that expand reach and drive scalable growth.
Build campaigns on audience intelligence, not assumptions. We connect the right message to the right cluster, improving engagement, conversions, and efficiency across every channel.
Focus spend where it matters most. By pinpointing the audiences most likely to convert, we cut waste, maximize ROI, and make every media dollar work harder.
Stay agile as data evolves. Our clustering adapts to performance signals in real time, ensuring campaigns stay relevant, optimized, and performance-driven.
Why it Matters
Every marketing dollar should work harder. Advanced clustering ensures your campaigns focus only on the audiences that move the needle—driving both immediate performance gains and long-term customer growth. The results speak for themselves: Kohler leveraged TriMark’s audience clustering to uncover new segments, refine targeting, and deliver breakthrough results that redefined efficiency and scale.
When Kohler tapped TriMark’s clustering strategies, they saw transformative results. By uncovering hidden audience patterns and pushing those insights into cross-channel campaigns, we helped Kohler dramatically scale growth while cutting wasted spend.
- 715
- Increase in Qualified Leads
- 97%
- Lower Cost-per-Lead
Ready to uncover your hidden growth audiences?
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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