services

A/B Testing

Future performance does not have to come at a cost of your results today. Our expert team prides themselves on maximizing your current lead generation initiatives while simultaneously building future growth models. We bring this spirit of consistent improvement to life though the systematic testing of headlines, CTAs, page layouts and everything else you can imagine. We turn assumptions into answers and are constantly experimenting and A/B testing on behalf of our clients to achieve smarter marketing, better UX, and greater ROI.

OUR APPROACH TO A/B Testing

Where Curiosity Meets Conversion

TriMark blends strategic insight with real-time experimentation to uncover what truly drives user action. Our testing approach starts with a strong hypothesis and ends with measurable outcomes, like more conversions, higher engagement rates, and better lead quality. As we gather insights, we evolve our strategy, expanding from simple A/B tests to more advanced methodologies. From testing headlines and CTAs to full-page layouts, multivariate combinations, and segmented experiences, we design every experiment to push performance forward.

Multivariate Testing

Test multiple elements—like headlines, images, and CTAs—at once to see how combinations impact performance. Ideal for high-traffic pages where speed to insight matters.

Split URL Testing

Run full-page variations hosted on separate URLs to evaluate structural layout, navigation flow, or entirely different user experiences.

Sequential Testing

Introduce variations over time to control for seasonal, audience, or channel-based variables that can skew results in traditional A/B tests.

Audience Segment Testing

Test different experiences for different audience segments (new vs. returning, mobile vs. desktop) to tailor messaging and UX to each user’s context.

Multi-Step Funnel Testing

Go beyond single-page experiments and test how adjustments across steps (landing page → lead form → thank-you page) affect overall conversion flow.

Tailored Reporting

Our test reports cut through the noise—highlighting what worked, what didn’t, and what’s next. Insights are translated into next steps, not just stats.

PLATFORMS

Built on Today’s Top Testing Platforms

HOW WE MEASURE YOUR ROI

Data-Driven Wins. Measurable Growth.

We don’t just run tests, we quantify their impact. Every experiment is built with a clear success metric tied to your business goals, so you’ll know exactly what’s working and why. Our testing framework includes: