TriMark Digital Launches Waves Analytics: A Proprietary Data Platform That Transforms Marketing From Targeting to Measurement

TriMark Digital announces the launch of Waves Analytics, a proprietary analytics, attribution and optimization platform designed to help businesses connect, interpret and act on their data with precision. In today’s privacy-first, post-cookie era, first-party data has become indispensable. By harnessing data collected directly from your own audiences, Waves Analytics arms brands with more accurate insights, richer personalization and greater control while protecting consumer trust.

“First-party data is really the future of marketing,” says Randy Goins, CEO of TriMark Digital. “As third-party signals disappear, the brands that win will be the ones making the most of their own data. Waves helps our clients take what they already have and turn it into a real advantage.”

Built to go beyond basic reporting, Waves Analytics unifies marketing and business data into a single source of truth, empowering brands to see the full picture, uncover hidden opportunities, and confidently scale their performance marketing. From media mix modeling and advanced audience clustering to behavior tracking, predictive insights, and deep analysis, Waves Analytics fuels the entire marketing lifecycle.

“Performance marketing’s only as good as the data you’ve got behind it,” says Daniel Hurst, Partner at TriMark Digital. “With Waves, we can show you exactly what’s working, prove ROI down to the dollar, and help you make quicker, smarter moves that actually grow the business.”

Key Features of Waves Analytics

Centralized Data Warehouse

Connect marketing and business data to eliminate silos and guesswork.

Advanced Analyses & Predictive Insights

Identify trends, cut wasted spend, and double down on what works.

Audience Behavior Tracking

Pinpoint the preferences, behaviors and touchpoints that drive conversions.

Real-Time Dashboards

Monitor ROI live and allocate budgets with confidence.

CensusLab

Leverage demographic, housing, income and geographic insights for campaign planning and audience analysis.

Media Mix Modeling

Evaluate how each channel contributes to sales and ROI, and forecast the optimal media spend allocation to maximize impact.

Advanced Audience Clustering

Group customers by shared behaviors and attributes to uncover high-value segments, personalize messaging, and increase conversion rates.

Regression Analysis

Analyze and identify key relationships in your data to forecast outcomes and drive smarter decisions.

Forecasting Toolkit

Predict future performance and plan smarter with data-driven forecasts.

Benefits of Waves Analytics

Cost-Efficiency

Eliminates the need for costly data teams, allowing businesses to focus on the performance that matters most while reducing overhead.

Training & Support

Access personalized support and training to maximize the impact of your data tools and insights.

Privacy & Data Security

Waves robust privacy measures ensure the confidentiality and integrity of valuable information, allowing businesses to focus on growth with the confidence that their digital assets are fully protected.

Waves Analytics in Action

Waves Analytics has already proven its value in market. In a recent campaign for Kohler Home Energy, a leader in home generators, TriMark’s teams leveraged Waves to uncover key audience trends that strengthened segmentation and targeting to yield a 20% lower cost-per-sale.

For more information on Waves Analytics, visit www.wavesanalytics.com or email hello@trimarkdigital.com.