ServiceS
Media Mix Modeling
Turn your marketing spend into a smarter, more profitable investment strategy.
Capabilities
Unlock smarter media investment decisions
In today’s fragmented media landscape, success isn’t about spending more, it’s about spending smarter. Media Mix Modeling (MMM) shows how every channel, from TV to paid search to social, works together to drive results. By analyzing historical performance and external factors, MMM pinpoints what’s actually driving conversions, giving you the clarity to invest with confidence.
How We Do It (Powered by Waves):
A modeling framework built to show what’s really driving results—and what’s not.
Using Waves, our proprietary analytics platform, we bring together multi-channel data, brand metrics, economic indicators, and seasonality to create a robust MMM framework. This makes your media planning more strategic, not just reactive.
Holistic View
Understand the true impact of TV, OOH, digital, search, and more.
Statistically grounded
Apply advanced regression to separate correlation from causation.
Actionable Insights
Detect diminishing returns, identify lag effects, and model “what-if” budget shifts.
The Measurable Gains You Get From a True Multi-Channel Model
The Benefits of MMM-Powered Strategy
Go beyond basic demographics to uncover who your customers really are, and how to reach them more effectively.
See which channels genuinely earn their keep, where your spend is quietly bleeding efficiency, and where incremental dollars actually generate incremental results. This cuts through assumptions and shows the real financial impact of every channel so your budget isn’t guided by gut feel.
Understand how channels reinforce each other across the full funnel. MMM helps you see when upper-funnel investment is fueling lower-funnel conversion lifts, where overlap is wasting money, and which channel combinations create the strongest multiplier effect.
Predict the downstream impact of shifting budgets before you spend a dollar. Test aggressive reallocations, conservative cuts, or expansion plans and see the modeled effect on conversions, revenue, and efficiency. No more guessing, no more panicked pivots.
Identify exactly when a channel stops giving you the same lift per dollar. MMM exposes saturation points so you can stop over-investing in channels that have hit their ceiling and re-route spend to higher-yield opportunities.
Separate real marketing performance from noise like seasonality, economic swings, competitive pressure, or macro events. MMM shows what your media actually controlled versus what the environment inflated or suppressed, helping you avoid the classic “we took credit for luck” trap.
Want to know if your media dollars are working as hard as they could?
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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