SERVICES

Audience Insights

Success starts with truly understanding your audience. We combine in-depth audience research with AI-driven insights to uncover who your customers are, what motivates them and how they make buying decisions. Then we help you refine your targeting and make data-driven decisions that fuel stronger performance and measurable results.

OUR APPROACH TO AUDIENCE RESEARCH

Turn Data into Action

Today’s customers expect personalized, relevant experiences. Showing that you understand them builds trust, drives interest and creates meaningful connections. As privacy regulations evolve and third-party data becomes less reliable, first-party data has never been key for success.

We use our Analytics platform, Waves, to leverage the data you already own, like website behavior, CRM activity, purchase history, and engagement trends. From there, we build targeting strategies rooted in real customer relationships. We layer this with insights from advanced audience tools to create a complete, 360-degree view of your customers. Combining data analytics and qualitative insights reveals customer motivation and hurdles you may face during the sales process.

Market Research

Understand industry trends, competitive landscapes and customer demand signals.

Audience Profiles

Combine first-party data with demographics, behaviors and motivations to build rich customer segments.

Journey Mapping

Visualize how customers interact with your brand, identify pain points and optimize the path from awareness to conversion.

Custom Messaging

Tailored messages that speak directly to each audience segment’s needs, motivations and pain points.

Targeting Strategy

We build a data-driven targeting strategy that aligns audience insights with precise media tactics to maximize performance.

Surgical Media Mix

Using your audience insights, we develop a custom media mix that captures attention where your buyers are most active, and minimizes waste in areas where they aren’t.

INSIDE OUR APPROACH

Informed by a Leading Audience Intelligence Tool

We leverage tools to fine-tune your audience and create a holistic strategy that converts. GWI is home to the world’s largest consumer survey, allowing us to explore new or existing audiences and better understand who they are, how they think, what they buy and how to reach them. We use GWI to deliver directional data to guide research and strategy recommendations.