Client
Carolina Yard Barns
Services
Lead Generation, Organic Strategy, Paid Media Strategy, A/B Testing and CRO
From Strategy to Results: How Lead Gen and CRO Fueled a 245% Conversion Surge
Carolina Yard Barns is North Carolina’s top choice for custom-built sheds, offering durable, high-quality outdoor storage solutions designed and installed by skilled local craftsmen. When Carolina Yard Barns partnered with TriMark, they were looking to turn strong local demand into measurable growth. We focused on ramping up lead generation, optimizing conversion rates, and driving more sales. The result? A 245% increase in conversions, proving that with the right strategy, even a legacy brand can reach new heights.
Paid Media Strategy
Driving YoY revenue growth through targeted lead generation.
To increase lead volume, we implemented an advanced, performance-driven paid media approach designed to maximize ROI at every stage of the funnel. By introducing Performance Max campaigns into the mix, we unlocked new levels of optimization across channels, reaching high-intent users at the right moments. This, paired with strategic improvements to website UX and content, allowed us to efficiently capture and convert traffic into high-quality leads and long-term customers.
- 96%
- Increase in Paid Leads
- 30%
- Cost Per Lead
Conversion rate optimization strategy
Converting Leads at a Higher Rate
Coupled with our enhanced paid media approach, we implemented Conversion Rate Optimization tactics across all channels to increase efficacy of all marketing efforts. Our approach began refining every step of the user journey to encourage action. Then we enhanced website UX and content, all designed to turn visitors into engaged leads and customers.
MULTI-CHANNEL APPROACH
As an extension of our broader media and organic efforts, we expanded our approach to include cross-channel strategies that leveraged multiple platforms and formats, supported by continuous performance monitoring and adaptive optimization to maximize impact.
ENHANCED CTA INTEGRATION
We optimized calls-to-action to drive user engagement by strategically placing clear, action-oriented prompts across high-traffic areas of the site.
PERSISTENT CONTACT STRATEGY
Maintains clear and consistent visibility of contact options across the entire user journey, reducing barriers to communication and encouraging more frequent outreach.
- 245%
- Increase in Leads (All Channels)
- 149%
- Increase in Conversion Rate
Awards
We don’t do it for the hardware, but awards are win-win-win.
Our Work
See how we’re making our mark on brands of all sizes, in all industries.
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