DIGITAL ADVERTISING
Paid Search
When people turn to search engines with a problem, question or purchase intent, your brand should be right there with the solution. Paid search marketing connects you with high-intent users exactly when they’re looking, turning curiosity into conversions and search traffic into scalable business growth.
OUR APPROACH TO PAID SEARCH
Capture Demand In Real Time
Search is still the most powerful digital buying signal. Every search represents a real-time need, every click a chance to convert a high-intent lead or purchase for your business. Whether someone’s searching for a service near them, comparing products, or ready to make a purchase, we make sure your brand is there at the right time. We build campaigns designed to convert for your campaign and business needs. That means more than just selecting keywords—it means understanding the buyer journey, matching intent with message and aligning every detail from ad copy to landing page experience.
Modernized Multi-Network Approach
We leverage the Google and Microsoft Search networks with hands-on, real-time management to drive more high-intent leads and optimize your media spend.
Smart Targeting and Structure
We ensure campaigns, ad groups and keywords are structured accordingly with brand, non-brand, competitor product-focused targeting.
Only Pay for What Matters
We build robust negative keyword lists to ensure ad visibility only for the most relevant searches, minimizing wasted spend.
Efficient Bidding at Scale
We implement smart bidding strategies that strike the right balance between cost efficiency and lead volume.
Custom Ad Experiences
We craft custom ad copy that aligns with real search behavior and mirrors your keyword strategy to drive stronger engagement.
Strategically Dominate the Auction
We use auction-level data on cost and conversions to inform smarter search strategies and outperform the competition.
HOW WE MEASURE YOUR ROI
Transparent Results.
Real Business Impact.
We measure what matters. Our search campaigns are fully transparent, tied to your business goals and backed by clean data.
- Integrated reporting dashboards
- ROI and ROAS tracking
- Call tracking and form attribution
- Cost Per Click, Click Through Rate, Search Impression Share
Paid Search Case Studies
Kinetico Advanced Water Systems
We paired conversion strategy with precision targeting to maximize paid media ROI.
- 290%
- Increase in ROI from Paid Leads
Lumos
We combined geo-targeted digital strategy, testing and message refinement to accelerate market penetration and subscriber growth.
- 70%
- Average Lead-to-Sale Conversion Rate
A Trusted Partner for Digital Strategy Success
I have enjoyed working with TriMark for the past 2 years. They have an exceptional team that is organized, thorough, forward thinking and creative. We have seen positive ROAS from both our social and digital campaigns and appreciate all they do to help us drive sales at the local level.
Jamie Schlef | Regional Marketing Director, Papa John’s
Spend smarter. Scale faster.
Talk with our performance marketing experts.
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