Local Website Strategy

Creating a local website with bark and bite—leading to a 75% demo-to-close rate.

Client

Sit Means Sit of Apex

What We Did

SEO, Lead Generation, Content Creation, Website Development

Explore Local Website

Sit Means Sit of Apex, a professional dog training company in a rapidly growing Raleigh suburb, suffered from sluggish website traffic and lead volume despite a local market ripe with young, active, dog-owning families.

As a franchisee of a national brand with over 150 locations, the company’s web presence was limited to a handful of pages on the corporate website. Without their own website, the Apex location had a much harder time promoting their business’s unique offerings and competing for search engine page rankings in the local market. They were unable to customize much of their content and inherited a poor URL structure. Additional technical SEO issues stemming from the corporate website led to poor performance for critical local keywords.

The Apex team contacted TriMark for a comprehensive overhaul of their digital presence, including a locally optimized website and unique content creation.

A Best-In-Show Web Presence

Our SEO specialists began with an audit of the brand’s existing content and compared it to the search engine rankings of its competitors. Noting the most opportune gaps in their copy, we developed a content strategy and structure focused on local keywords and unique content optimized for lead generation.

The new pages highlighted specific services and offerings unique to the Apex franchise as well as imagery of their facility to build a sense of authenticity and trust among site visitors. The pages were created using proven conversion rate optimization tactics, offering visitors the crucial information they needed to convert.

The SEOs collaborated with TriMark web developers to build a technically sound backend for the new site, a critical feature for search engine performance. Once complete, they thoroughly vetted the new website, ensuring a solid technical foundation for the new content to rank in SERPs.

Every Dog Has Its Day

The new website was optimized with Apex-specific keywords, new photography of their facility, and content that dog owners were searching for. A landing page design proven to increase conversions filled the brand’s sales pipeline almost immediately. They saw over 50% more traffic than on their previous site and significant increases in form submissions and phone calls. With content more closely aligned with the franchisee’s offerings and customer experience, Sit Means Sit of Apex also closed 75% of demos, a new high since moving away from their corporate landing pages.