Brand Marketing & Membership Growth

An elevated new look for a classic country club.

Firestone Country Club
What We Did
Brand Strategy, National and Local Marketing, Organic Strategy, Website Strategy, Email Marketing, Videography

As one of Invited’s flagship clubs, Firestone Country Club deserved a marketing refresh reflective of its history, prestige, and relevance to the modern golfer. We outlined 4 core goals: to reposition the experience, grow membership, clarify stay & play offerings, and connect the sales journey. The result is ongoing lead generation to meet and exceed financial goals.

41% Increase in Search Views YoY

136% Increase in Media Impressions YoY

138% Increase in Membership Leads YoY

305% Increase in Stay and Play Revenue YoY


A Look Inside Our Partnership

“TriMark understands our business and has become an “ace in the hole” for us. They enhanced the current marketing strategies we had and closed gaps that we didn’t have the bandwidth to fill with others. We even had to hire new people to respond to all the quality digital leads we received from their campaigns. Their creativity and full-funnel approach has been exactly what we needed.”


– Bonnie Scoggins, VP of Marketing at Invited