TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • Tri-Arc Food Systems
    TriMark office space

Engagement Strategy

Tri-Arc Food Systems, Inc. is a licensee of Bojangles’ Restaurants, Inc.®. It consists of 51 locations throughout Central NC and VA, and is one of the largest, most popular franchises in the Bojangles’ system. The cajun restaurant chain is known as a staple of Southern cuisine for its fresh, made-from-scratch chicken n’ biscuits, flavorful fixins’ and legendary iced tea. And who can resist their one-of-a-kind Bo-Berry biscuits? Simply put, Bojangles’ is the epitome of Southern comfort food. Hungry yet?

 

The Challenge

Tri-Arc Food Systems, Inc. approached TriMark Digital in August 2015 for help with overall engagement strategy. The client wanted a more engaging, product-centric presence on social media to build a deeper relationship with their target demographic and promote their fresh ingredients, and we had the perfect ingredients to make it happen.

Our Solution

Our social media gurus took to Facebook and Instagram right of the bat. We managed social contests to boost user interaction, shot aerial video footage, designed custom images to promote the fresh ingredients, supported local universities and more!

In a seven month period, we grew their Facebook and Instagram following by a combined 20%, and saw a 5000% increase in Instagram engagement!

Deliverables Include:
  • Social Media Strategy
  • SEO Management
  • Website Hosting

Bojangles’ social media strategy is stronger than ever. We continue to interact with fans and push their fresh menu items on a monthly basis, and the client enjoys steady growth in audience and engagement to this day. 

  • Atlantic Spas & Billiards
    TriMark office space

Website Re-Design With E-Commerce Integration & PPC

As one of the largest retailers of luxury spas, saunas, hot tubs, billiards and games in the Southeast, Atlantic Spas & Billiards needed an updated look to their website that both reflected their high-end persona and helped them compete in a mobile-friendly digital world. They also wanted to improve their overall online presence, especially during their ever-busy holiday season, with paid search, organic search, social media and email marketing strategy. The company worked with TriMark to redesign and redevelop their current site, which also integrates an ecommerce spa supply store, and run regionally-targeted digital marketing campaigns throughout the year.

The Challenge

Atlantic Spas & Billiards had a website that worked well for them for the past several years, but wanted to give users an updated, easy-to-navigate, mobile-friendly experience with a website that simultaneously reflected the luxury and style of the products they carry. To accomplish this, the new site needed improvements in structure and usability. Additionally, their ongoing digital marketing efforts needed a unique and fresh approach that would help them continue to grow their business.

Our Solution

TriMark created a custom designed and developed responsive website with built-in ecommerce features that catered to the business’ needs as well as those of their customers. Highlighting their luxury products from the best brands in the industry while staying ahead of digital trends, the updated look of the website led to the setup of new paid search campaigns with custom designed display and remarketing ads. We also managed and implemented more advanced holiday marketing efforts during the busy winter season. TriMark continues to work with Atlantic Spas & Billiards for a variety of services from SEO to paid search to social and email campaigns and website maintenance.