TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • Bailey's Fine Jewelry
    TriMark office space

Paid Search, SEO, Magento E-Commerce Integration & Videography

When experiencing the incredible selection of jewelry at Bailey’s, it’s no wonder that every woman desires a Bailey Box. As one of the largest jewelry retailers in North Carolina, Bailey’s Fine Jewelry wanted to reach their patrons on a more personal level through a fresh online-shopping experience, targeted email campaigns and vivid photography and video that showed off the glimmer of their collection.

 

The Challenge

Bailey’s came to TriMark seeking a complete website overhaul. Their wants: A clean, user-friendly site with better optimization with a fully-functional online shop. And as a brand offering high-end products, every aspect of the project had to reflect the classy, elegant, unique image Bailey’s is known for.

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Our Solution

We created a more navigable site with product pages prominently showcasing Bailey’s hallmark—stunning, timeless jewelry. Our developers customized an easy-to-shop online storefront using Magento’s e-commerce solutions, allowing users to sort collections by category, designer, gemstone, metal type, price and position. Since the completion of Magento integration in late March 2013, the site has seen significant gains in organic traffic numbers compared to pre-launch numbers.

On Going

Today, we utilize paid search to strategically drive traffic to the refreshed site. Additionally, we developed out a landing page that was engagement ring specific to aid shoppers in their pursuit to find exactly what they’re looking for. Our email marketing campaigns are custom designed and targeted to specific Bailey’s locations in North Carolina, alerting recipients of current trunk shows, events and special offers. Through SEO, we optimize e-commerce and location pages to help better rank in target markets.