Search engine optimization (SEO) and high-quality content writing go hand in hand.
That’s because a website that earns a first-page ranking (the holy grail of SEO) is written for both the search engine and humans.
If your content is not well-optimized for SEO, you run the risk that 1) your content appeals to readers but can’t be easily found, or 2) your website ranks high but has a high bounce rate because your content isn’t useful. Neither of these scenarios will drive the right traffic to your website and brand.
Watch our SEO and content specialists explain why your website’s SEO strategy is only as strong as its content, and what exactly makes content SEO-friendly.