TriMark Digital Named Search Engine Land 2018 Awards Finalist In Two Categories
Search Engine Land, a leading search marketing publication, named TriMark Digital as a finalist in two categories for its 2018 Landy Awards. Carefully selected from hundreds of submissions from top digital agencies, in-house marketing teams and more, this honor recognizes the most innovative strategies in search marketing.
TriMark Digital is thrilled to announce finalist nominations for the following categories:
- Window World of Houston for Best Overall SEM Initiative — Small Business
- KOHLER® Walk-In Bath for Best Search & Social Media Marketing Initiative
For Window World of Houston, TriMark utilized a unique budget strategy combined with an A/B landing page test when Hurricane Harvey decimated many homes in Texas. With the new UX enhancements, isolated display campaigns and careful monitoring of spend budgets on both Google and Bing, Window World saw a 24% jump in conversion rate. With thousands of monthly visits to the landing page, these UX enhancements increased lead volume by hundreds of form submissions and phone calls.
For KOHLER® Walk-In Bath, TriMark employed a multichannel strategy rooted in an automated conversion-maximizing bid algorithm, precise geographic targeting and extensive keyword lists. WIth learnings from Facebook, our social cost per lead dropped by 30% in less than one year. By listening and learning from this product’s unique audience, we were able to hone our strategy swiftly and successfully.
“We’re thrilled to be named a finalist for both Best Overall SEM Initiative and Best Search & Social Media Marketing Initiative!” said Randy Goins, President of TriMark Digital. “The teams who represent the two clients nominated have worked very hard to produce the results worthy of recognition by the Landy Awards advisory board and judges.”
Winners will be announced during an awards ceremony held on June 12, 2018 in Seattle.
About The Search Engine Land Awards
Also known as “The Landy Awards”, Search Engine Land launched the now industry leading program to recognize excellence in search marketing (organic search engine optimization and paid search advertising) as an integral component of the digital marketing landscape. Applicants are evaluated for best practices in core aspects of SEO & SEM and the results driven by search-focused campaign initiatives. A portion of all proceeds from the entry fees and event tickets benefits charity. This year, Third Door Media guarantees a minimum of $5,000 will be donated to Mental Health America as a result of the program. Sponsorship of the awards event is independent of the judging and review process, and does not impact the outcome of the results.
About Search Engine Land / Third Door Media
Search Engine Land is the leading search marketing industry publication with daily coverage of search engine technology and platform news, plus organic SEO and paid search advertising insights for B2C, B2C, Local, Mobile and Retail marketing professionals.
Third Door Media is the publisher of Search Engine Land, and was founded in 2006 with the mission to empower digital marketing professionals by providing trusted content and community services they need to be successful. In addition to Search Engine Land and Marketing Land, Third Door Media produces the global Search Marketing Expo conference series, as well as The MarTech Conference which is focused on the management of marketing technologies. Third Door Media also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.
TriMark Digital is a full-service, integrated digital agency headquartered in downtown Raleigh, N.C. Providing digital marketing solutions and strategies uniquely designed to drive measurable results for each client, TriMark Digital strives to partner with like-minded companies seeking innovative, calculated strategies that stimulate, engage and convert prospective customers.