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TriMark Digital Welcomes John Lane as New EVP of Creative Strategy

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TriMark Digital is excited to welcome John Lane as Executive Vice President of Creative Strategy. John will serve as the agency’s chief creative officer, and will support the development of creative and strategic marketing initiatives for key clients. 

With a background in creative strategy, full-service marketing and creative production, John brings with him more than 20 years of marketing experience, working in both agency and in-house settings. Throughout his career, John has helped develop integrated campaigns for both Fortune 100 companies and innovative start-ups, driving new strategies, overseeing branding initiatives and managing large-scale creative productions. 

John’s onboarding comes during a time of steady growth for TriMark Digital, and is aligned with the agency’s ongoing mission to fuse creative excellence with full-service digital marketing execution. 

“John is an industry veteran and a great fit for our team,” says Randy Goins, CEO and Founder. “As we continue to expand our creative suite of marketing services, John will help us integrate this team seamlessly into our performance marketing division, and will help us continue to elevate the kinds of creative marketing solutions we provide. We’re thrilled to call him a TriMarker and honored to work alongside him! With him on the team, we are confident in our team’s ability to scale upward in order to exceed our client expectations.” 

“I’m beyond excited to be joining the TriMark team,” John says. “Over the past 14 years, TriMark has built an incredibly talented team of creative, insight-driven marketers, as well as an impressive list of industry-leading clients in home services, food and beverage, golf and hospitality. I’m looking forward to the opportunity to build unified brand and performance marketing programs in pursuit of our clients’ growth.”

About TriMark Digital
TriMark Digital is a full-service, integrated digital agency headquartered in downtown Raleigh, N.C. Providing digital marketing solutions and strategies uniquely designed to drive measurable results for each client, TriMark Digital strives to partner with like-minded companies seeking innovative, calculated strategies that stimulate, engage and convert prospective customers.