A New Modern Take
Furnitureland South, the world’s largest furniture store, came to TriMark Digital in need of a full website overhaul. Despite having a 1.3-million-square-foot campus and the largest furniture selection of any competitor, Furnitureland South struggled to compete digitally with a website that felt out-of-date and that presented significant UX challenges for today’s user. We recommended a responsive upgrade with a clean, modern look and an elevated digital shopping experie
With a global customer base, Furnitureland South’s new website had to appeal to users with different needs, styles and budgets, and across all devices. The existing site was not mobile-friendly, the store was difficult to browse, and a clunky navigation made it difficult for users to find basic contact information. The new site needed clean user paths, a product-focused design and clear calls-to-action directing users to shop online, schedule a design consultation or visit the Furnitureland South campus in person to shop.
We kicked off the design phase with a deep dive into UX, creating digital focus groups, conducting extensive usability testing and analyzing heat-map insights to better understand what Furnitureland South’s customers want and need. We used these insights to make informed design decisions for key site pages, including a more navigable home page, store pages with advanced product filtering and a robust “visitor center” housing everything users need to plan their visit. We also designed an interactive “Meet Our Design Team” center, making it easy for users to find and contact the right designer for their next project, and created an entirely new experience for users shopping for furniture by brand. We devised a streamlined site-map to usher users through the conversion funnel alongside clean, eye-catching designs that put aspirational home design imagery front and center.
Contact Us Today › (opens in new tab/window)