• Furnitureland South

    Responsive Design, UX, SEO

A New Modern Take

Furnitureland South, the world’s largest furniture store, came to TriMark Digital in need of a full website overhaul. Despite having a 1.3-million-square-foot campus and the largest furniture selection of any competitor, Furnitureland South struggled to compete digitally with a website that felt out-of-date and that presented significant UX challenges for today’s user. We recommended a responsive upgrade with a clean, modern look and an elevated digital shopping experie

The challenge

With a global customer base, Furnitureland South’s new website had to appeal to users with different needs, styles and budgets, and across all devices. The existing site was not mobile-friendly, the store was difficult to browse, and a clunky navigation made it difficult for users to find basic contact information. The new site needed clean user paths, a product-focused design and clear calls-to-action directing users to shop online, schedule a design consultation or visit the Furnitureland South campus in person to shop.

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Challenge accepted.

We kicked off the design phase with a deep dive into UX, creating digital focus groups, conducting extensive usability testing and analyzing heat-map insights to better understand what Furnitureland South’s customers want and need. We used these insights to make informed design decisions for key site pages, including a more navigable home page, store pages with advanced product filtering and a robust “visitor center” housing everything users need to plan their visit. We also designed an interactive “Meet Our Design Team” center, making it easy for users to find and contact the right designer for their next project, and created an entirely new experience for users shopping for furniture by brand. We devised a streamlined site-map to usher users through the conversion funnel alongside clean, eye-catching designs that put aspirational home design imagery front and center.

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  • Golf Pride

    Product Launch 2016

2016 TOUR SNSR Launch

The Golf Pride brand is recognized as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen all over the world.

 They are indeed the largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on 6 continents.  When the leader of the golf grip world came to us for assistance in launching their all-new oversized putter grip series at the 2016 PGA Merchandise show, our team couldn’t wait to get underway.

The Tour SNSR series has two distinct shapes, each available in a 104cc and 140cc size.  TOUR SNSR Contour is an evolution of the classic tapered pistol profile that is the shape preference of over 75% of Tour players.  TOUR SNSR Straight offers a contemporary, non-taper shape promoting a consistent hand pressure and

The Challenge

The launch of the Tour SNSR essentially occurs in two phases; the first for club manufacturers and golf equipment distributors and the second for the everyday consumer.  Leading up the annual golf industry business summit held at the Orange County Convention Center and Orange County National Golf Club, Golf Pride was excited to release it’s innovative new oversized putter grips to the world.  TriMark was relied upon for website design and development, product photography and videography, email marketing campaigns, trade show booth and print design and much more.  It was our job to make sure everything revolving around the all-new putter grip series was displayed and communicated with grace and style.

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Leading up to the PGA show there were product photography sessions conducted with state-of-the-art focus-stacking software, used to create high quality files that have a crisp focus across the products.  A product testing video was filmed in West Palm Beach, Florida for use at distributor and OEM (Original Equipment Manufacturer) meetings, likely to be re-purposed for consumer content marketing material.

For launch at the merchandise show, TriMark was given the task of creating a Landing Page which would inform consumers about all the new features and options for the series.  The Tour SNSR landing page was designed and developed in house with many TriMarkers collaborating, providing insights and elements that would best serve the user’s experience.

There were email marketing campaigns created for distributors, OEM’s and green grass retailers to get a first glimpse at the new product series, interact with the designated landing page, and prepare for PGA Merchandise Show meetings.

For the last 4 years TriMark has been given the task of designing the trade show booth and this year’s unique challenge was creating intrigue around the company’s newest product line.

This year’s booth featured TriMark designed Tour SNSR graphics and signage, product displays and a synthetic putting green for booth visitors to try the new grip series.  Demo Day at Orange County National Golf Club featured tents, product stands and exclusive golf bags all designed by TriMark Digital.

As with the previous product launches TriMark has been privileged to assist in executing, in-depth content strategy will be blended with creative social media and email marketing campaigns.  These strategies will be supplemented with aggressive search, display and retargeting advertising once the consumer launch takes place in April 2016.

  • Carolina Ale House

    Carolina Ale House needed a website refresh to capture their fun, casual atmosphere.

Redesign & Development

The ever popular Sports Bar chain, Carolina Ale House, desired a website refresh that captured their fun, casual atmosphere, while still conveying a sense of sophistication. As a go-to spot on game days, our client needed a way to communicate to their audience that not only was this the place to cheer on their favorite sports team, but also a dining destination with quality menu options.

Services:
  • Responsive Design
  • Development
  • Geo-Targeting
  • Photography

Our Strategy

With locations spanning across the Southeast and Texas, Carolina Ale House needed a more efficient way to communicate their daily specials that varied based upon location. Their site was cutting into the user experience with the overwhelming amount of paths one could take to find what they were looking for. Having an expansive menu with tasty, yet, healthy options, Carolina Ale House wanted their website to reflect an upscale look that still appealed to sports fans.

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Our Solution

With a goal of less than 8 weeks turnaround time, TriMark Digital created a vivid website full of engaging (and mouthwatering) food photography that showcased that this wasn’t your typical bar food. We enhanced the look of their site by incorporating contemporary styling and fonts for a more modern feel.  We worked with the local Carolina Ale House to photograph the classic & CAH original menu items.

All about the food.

To improve UX, we made it easy for users to navigate to view the menu and to their location by cutting out extra, unneeded pages on the site. We developed out each location page in a way where it was simple for each restaurant to upload news about upcoming events to better target those customers in that particular area.

We also made each location’s menu dynamic and up-to-date depending on what specials each restaurant was offering. With a majority of their traffic stemming from mobile devices, we took a responsive approach and made their website easy to view and navigate on mobile.

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  • LexisNexis®

    Video Storytelling

Video Storytelling

LexisNexis® is a global provider of workflow solutions for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic sectors. Revolutionizing online information with its Lexis® Business of Law services, the company helps law firms execute business and conduct research more effectively and affordably.

The Challenge

LexisNexis deals with dense information. That’s why they approached TriMark Digital to produce a series of short animated videos illustrating their product line and software solutions in a way that new customers could better understand.

 

Our Solution

TriMark Digital managed the video production process from start to finish. We crafted scripts, drew out storyboards created and animated graphics, and scouted and directed voice-over talent. The final product was a series of clean, professionally-edited videos that made the LexisNexis brand more approachable and understandable.

  • Tri-Arc Food Systems

    Bojangles' Social Strategy

Engagement Strategy

Tri-Arc Food Systems, Inc. is a licensee of Bojangles’ Restaurants, Inc.®. It consists of 51 locations throughout Central NC and VA, and is one of the largest, most popular franchises in the Bojangles’ system. The cajun restaurant chain is known as a staple of Southern cuisine for its fresh, made-from-scratch chicken n’ biscuits, flavorful fixins’ and legendary iced tea. And who can resist their one-of-a-kind Bo-Berry biscuits? Simply put, Bojangles’ is the epitome of Southern comfort food. Hungry yet?

 

The Challenge

Tri-Arc Food Systems, Inc. approached TriMark Digital in August 2015 for help with overall engagement strategy. The client wanted a more engaging, product-centric presence on social media to build a deeper relationship with their target demographic and promote their fresh ingredients, and we had the perfect ingredients to make it happen.

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Our Solution

Our social media gurus took to Facebook and Instagram right of the bat. We managed social contests to boost user interaction, shot aerial video footage, designed custom images to promote the fresh ingredients, supported local universities and more!

In a seven month period, we grew their Facebook and Instagram following by a combined 20%, and saw a 5000% increase in Instagram engagement!

Deliverables Include:
  • Social Media Strategy
  • SEO Management
  • Website Hosting

Bojangles’ social media strategy is stronger than ever. We continue to interact with fans and push their fresh menu items on a monthly basis, and the client enjoys steady growth in audience and engagement to this day. 

  • Triangle Rock Club

    Responsive Design & Development, SEO, Paid Search

Responsive Design & Development, SEO, Paid Search

Triangle Rock Club, one of the tallest rock climbing gyms in the Southeast, operates three state-of-the-art facilities in North Carolina. After seeing consistent monthly growth at each of its three locations, TRC needed a more engaging (and mobile-friendly) web presence to accommodate its expanding community and to entice new climbers to join. To do this, we created a fully customized responsive website that captures the TRC experience and appeals to climbers of all ages and abilities.

The Challenge

TRC considers itself as more in the hospitality business than the entertainment business, striving to go above and beyond for its members by offering climbing experiences that are truly life-changing. The new site had to reflect those values, helping strengthen the TRC community by showcasing the personal relationships, excellent customer service and unrivaled experiences members can expect each time they climb. With three different locations across the state, the new site needed to be very navigable for users looking to find their nearest location while still communicating their core “Three Locations, One Community” message. The new site also had to be mobile-friendly, easy-to-update and integrate with with Rock Gym Pro, a software that houses class sign-ups, event calendars and more for each individual location.

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Our Solution

We created a clean, interactive design that personifies the TRC brand—dynamic, genuine and influential—and captures what it’s like to be a member. Design elements include large, high-quality images and hand-drawn icons to reinforce the local, community-driven feel while highlighting key site pages. We also created an interactive feature on the homepage of the site that allows users to discover important information about TRC while virtually “climbing” up one of the walls themselves. (Fun fact: Their biggest wall is roughly as tall as a 5-story building!)

Climb On

Content throughout the site maintains a warm and friendly tone to make new visitors feel comfortable while also inspiring them to challenge themselves. A sticky navigation makes it easy for users to find what they’re looking for at any time, and an Instagram feed in the footer keeps the “climber” experience (as told by current members) highly visible. And with more than 50% of site traffic coming from mobile devices, the new responsive site seamlessly scales to mobile and tablet views while preserving key content new climbers and prospective members need to convert.

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