TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • LexisNexis®
    TriMark office space

Video Storytelling

LexisNexis® is a global provider of workflow solutions for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic sectors. Revolutionizing online information with its Lexis® Business of Law services, the company helps law firms execute business and conduct research more effectively and affordably.

The Challenge

LexisNexis deals with dense information. That’s why they approached TriMark Digital to produce a series of short animated videos illustrating their product line and software solutions in a way that new customers could better understand.

 

Our Solution

TriMark Digital managed the video production process from start to finish. We crafted scripts, drew out storyboards created and animated graphics, and scouted and directed voice-over talent. The final product was a series of clean, professionally-edited videos that made the LexisNexis brand more approachable and understandable.

  • Tri-Arc Food Systems
    TriMark office space

Engagement Strategy

Tri-Arc Food Systems, Inc. is a licensee of Bojangles’ Restaurants, Inc.®. It consists of 51 locations throughout Central NC and VA, and is one of the largest, most popular franchises in the Bojangles’ system. The cajun restaurant chain is known as a staple of Southern cuisine for its fresh, made-from-scratch chicken n’ biscuits, flavorful fixins’ and legendary iced tea. And who can resist their one-of-a-kind Bo-Berry biscuits? Simply put, Bojangles’ is the epitome of Southern comfort food. Hungry yet?

 

The Challenge

Tri-Arc Food Systems, Inc. approached TriMark Digital in August 2015 for help with overall engagement strategy. The client wanted a more engaging, product-centric presence on social media to build a deeper relationship with their target demographic and promote their fresh ingredients, and we had the perfect ingredients to make it happen.

Our Solution

Our social media gurus took to Facebook and Instagram right of the bat. We managed social contests to boost user interaction, shot aerial video footage, designed custom images to promote the fresh ingredients, supported local universities and more!

In a seven month period, we grew their Facebook and Instagram following by a combined 20%, and saw a 5000% increase in Instagram engagement!

Deliverables Include:
  • Social Media Strategy
  • SEO Management
  • Website Hosting

Bojangles’ social media strategy is stronger than ever. We continue to interact with fans and push their fresh menu items on a monthly basis, and the client enjoys steady growth in audience and engagement to this day. 

  • Bailey's Fine Jewelry
    TriMark office space

Paid Search, SEO, Magento E-Commerce Integration & Videography

When experiencing the incredible selection of jewelry at Bailey’s, it’s no wonder that every woman desires a Bailey Box. As one of the largest jewelry retailers in North Carolina, Bailey’s Fine Jewelry wanted to reach their patrons on a more personal level through a fresh online-shopping experience, targeted email campaigns and vivid photography and video that showed off the glimmer of their collection.

 

The Challenge

Bailey’s came to TriMark seeking a complete website overhaul. Their wants: A clean, user-friendly site with better optimization with a fully-functional online shop. And as a brand offering high-end products, every aspect of the project had to reflect the classy, elegant, unique image Bailey’s is known for.

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Our Solution

We created a more navigable site with product pages prominently showcasing Bailey’s hallmark—stunning, timeless jewelry. Our developers customized an easy-to-shop online storefront using Magento’s e-commerce solutions, allowing users to sort collections by category, designer, gemstone, metal type, price and position. Since the completion of Magento integration in late March 2013, the site has seen significant gains in organic traffic numbers compared to pre-launch numbers.

On Going

Today, we utilize paid search to strategically drive traffic to the refreshed site. Additionally, we developed out a landing page that was engagement ring specific to aid shoppers in their pursuit to find exactly what they’re looking for. Our email marketing campaigns are custom designed and targeted to specific Bailey’s locations in North Carolina, alerting recipients of current trunk shows, events and special offers. Through SEO, we optimize e-commerce and location pages to help better rank in target markets.