TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • Triangle Rock Club
    TriMark office space

Responsive Design & Development, SEO, Paid Search

Triangle Rock Club, one of the tallest rock climbing gyms in the Southeast, operates three state-of-the-art facilities in North Carolina. After seeing consistent monthly growth at each of its three locations, TRC needed a more engaging (and mobile-friendly) web presence to accommodate its expanding community and to entice new climbers to join. To do this, we created a fully customized responsive website that captures the TRC experience and appeals to climbers of all ages and abilities.

The Challenge

TRC considers itself as more in the hospitality business than the entertainment business, striving to go above and beyond for its members by offering climbing experiences that are truly life-changing. The new site had to reflect those values, helping strengthen the TRC community by showcasing the personal relationships, excellent customer service and unrivaled experiences members can expect each time they climb. With three different locations across the state, the new site needed to be very navigable for users looking to find their nearest location while still communicating their core “Three Locations, One Community” message. The new site also had to be mobile-friendly, easy-to-update and integrate with with Rock Gym Pro, a software that houses class sign-ups, event calendars and more for each individual location.

Our Solution

We created a clean, interactive design that personifies the TRC brand—dynamic, genuine and influential—and captures what it’s like to be a member. Design elements include large, high-quality images and hand-drawn icons to reinforce the local, community-driven feel while highlighting key site pages. We also created an interactive feature on the homepage of the site that allows users to discover important information about TRC while virtually “climbing” up one of the walls themselves. (Fun fact: Their biggest wall is roughly as tall as a 5-story building!)

Climb On

Content throughout the site maintains a warm and friendly tone to make new visitors feel comfortable while also inspiring them to challenge themselves. A sticky navigation makes it easy for users to find what they’re looking for at any time, and an Instagram feed in the footer keeps the “climber” experience (as told by current members) highly visible. And with more than 50% of site traffic coming from mobile devices, the new responsive site seamlessly scales to mobile and tablet views while preserving key content new climbers and prospective members need to convert.

Take a Look › (opens in new tab/window)

 

  • Bailey's Fine Jewelry
    TriMark office space

Paid Search, SEO, Magento E-Commerce Integration & Videography

When experiencing the incredible selection of jewelry at Bailey’s, it’s no wonder that every woman desires a Bailey Box. As one of the largest jewelry retailers in North Carolina, Bailey’s Fine Jewelry wanted to reach their patrons on a more personal level through a fresh online-shopping experience, targeted email campaigns and vivid photography and video that showed off the glimmer of their collection.

 

The Challenge

Bailey’s came to TriMark seeking a complete website overhaul. Their wants: A clean, user-friendly site with better optimization with a fully-functional online shop. And as a brand offering high-end products, every aspect of the project had to reflect the classy, elegant, unique image Bailey’s is known for.

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Our Solution

We created a more navigable site with product pages prominently showcasing Bailey’s hallmark—stunning, timeless jewelry. Our developers customized an easy-to-shop online storefront using Magento’s e-commerce solutions, allowing users to sort collections by category, designer, gemstone, metal type, price and position. Since the completion of Magento integration in late March 2013, the site has seen significant gains in organic traffic numbers compared to pre-launch numbers.

On Going

Today, we utilize paid search to strategically drive traffic to the refreshed site. Additionally, we developed out a landing page that was engagement ring specific to aid shoppers in their pursuit to find exactly what they’re looking for. Our email marketing campaigns are custom designed and targeted to specific Bailey’s locations in North Carolina, alerting recipients of current trunk shows, events and special offers. Through SEO, we optimize e-commerce and location pages to help better rank in target markets.