TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • LexisNexis®
    TriMark office space

Video Storytelling

LexisNexis® is a global provider of workflow solutions for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic sectors. Revolutionizing online information with its Lexis® Business of Law services, the company helps law firms execute business and conduct research more effectively and affordably.

The Challenge

LexisNexis deals with dense information. That’s why they approached TriMark Digital to produce a series of short animated videos illustrating their product line and software solutions in a way that new customers could better understand.

 

Our Solution

TriMark Digital managed the video production process from start to finish. We crafted scripts, drew out storyboards created and animated graphics, and scouted and directed voice-over talent. The final product was a series of clean, professionally-edited videos that made the LexisNexis brand more approachable and understandable.

  • Tri-Arc Food Systems
    TriMark office space

Engagement Strategy

Tri-Arc Food Systems, Inc. is a licensee of Bojangles’ Restaurants, Inc.®. It consists of 51 locations throughout Central NC and VA, and is one of the largest, most popular franchises in the Bojangles’ system. The cajun restaurant chain is known as a staple of Southern cuisine for its fresh, made-from-scratch chicken n’ biscuits, flavorful fixins’ and legendary iced tea. And who can resist their one-of-a-kind Bo-Berry biscuits? Simply put, Bojangles’ is the epitome of Southern comfort food. Hungry yet?

 

The Challenge

Tri-Arc Food Systems, Inc. approached TriMark Digital in August 2015 for help with overall engagement strategy. The client wanted a more engaging, product-centric presence on social media to build a deeper relationship with their target demographic and promote their fresh ingredients, and we had the perfect ingredients to make it happen.

Our Solution

Our social media gurus took to Facebook and Instagram right of the bat. We managed social contests to boost user interaction, shot aerial video footage, designed custom images to promote the fresh ingredients, supported local universities and more!

In a seven month period, we grew their Facebook and Instagram following by a combined 20%, and saw a 5000% increase in Instagram engagement!

Deliverables Include:
  • Social Media Strategy
  • SEO Management
  • Website Hosting

Bojangles’ social media strategy is stronger than ever. We continue to interact with fans and push their fresh menu items on a monthly basis, and the client enjoys steady growth in audience and engagement to this day. 

  • Triangle Rock Club
    TriMark office space

Responsive Design & Development, SEO, Paid Search

Triangle Rock Club, one of the tallest rock climbing gyms in the Southeast, operates three state-of-the-art facilities in North Carolina. After seeing consistent monthly growth at each of its three locations, TRC needed a more engaging (and mobile-friendly) web presence to accommodate its expanding community and to entice new climbers to join. To do this, we created a fully customized responsive website that captures the TRC experience and appeals to climbers of all ages and abilities.

The Challenge

TRC considers itself as more in the hospitality business than the entertainment business, striving to go above and beyond for its members by offering climbing experiences that are truly life-changing. The new site had to reflect those values, helping strengthen the TRC community by showcasing the personal relationships, excellent customer service and unrivaled experiences members can expect each time they climb. With three different locations across the state, the new site needed to be very navigable for users looking to find their nearest location while still communicating their core “Three Locations, One Community” message. The new site also had to be mobile-friendly, easy-to-update and integrate with with Rock Gym Pro, a software that houses class sign-ups, event calendars and more for each individual location.

Our Solution

We created a clean, interactive design that personifies the TRC brand—dynamic, genuine and influential—and captures what it’s like to be a member. Design elements include large, high-quality images and hand-drawn icons to reinforce the local, community-driven feel while highlighting key site pages. We also created an interactive feature on the homepage of the site that allows users to discover important information about TRC while virtually “climbing” up one of the walls themselves. (Fun fact: Their biggest wall is roughly as tall as a 5-story building!)

Climb On

Content throughout the site maintains a warm and friendly tone to make new visitors feel comfortable while also inspiring them to challenge themselves. A sticky navigation makes it easy for users to find what they’re looking for at any time, and an Instagram feed in the footer keeps the “climber” experience (as told by current members) highly visible. And with more than 50% of site traffic coming from mobile devices, the new responsive site seamlessly scales to mobile and tablet views while preserving key content new climbers and prospective members need to convert.

Take a Look › (opens in new tab/window)

 

  • Pebble Beach Golf Resorts
    TriMark office space

Golf Associations Campaign Collateral

Pebble Beach Golf Resorts is a world renowned resort located in Pebble Beach, CA. The world-class resort is ranked the #1 Golf Course in the US by Golf Digest and named to Conde Nast Traveler’s Gold List for World’s Best Places to Stay. Pebble Beach Resorts chose TriMark Digital to increase reservations through email marketing and ad design targeted to members of the top 6 state golf associations across the U.S.

The Challenge

Pebble Beach Resorts were seeking an updated design for their golf association campaigns including email newsletters, print & digital magazine ad placements and banner ad placements. In order to increase reservations with this segment of avid golfers, Pebble Beach needed a new perspective highlighting the resort’s world-class offerings which reminded both previous visitors and prospective visitors that there is no experience like Pebble Beach.

The projects included three specific campaigns: the Stay & Play Package, a Pebble Beach Golf Academy Promotion and the Duke Membership campaign.

Our Solution

We wanted to remind golfers and prospective visitors about the unique beauty and one-of-a-kind experience found at Pebble Beach.  The target audience for these campaigns are avid golfers, so we decided to use a message and design that spoke to this group. A golfer keeping their head down during the swing is a fundamental part of the golf swing which could pose a challenge to the even the best golfers when amongst the beautifully dramatic landscape of the Pebble Beach golf courses. “Keeping Your Head Down Will Be Your Greatest Challenge” was set on the background of Pebble Beach’s most famous views. The campaign was applied to email marketing campaigns, print ads, banner ads, and digital ads.

Our design team refreshed the layout from previous versions to achieve a premium look that represents the brand while allowing the viewer to gather important information and details easily. The warm color choices in the design complement the Resort’s beautiful landscape and well-recognized brand. The spacing and sizing in the designs were carefully crafted to allow a balance of photography and promotion details.