TriMark HQ
410 N. Boylan Ave
Raleigh, NC 27603
TriMark Studios
401 N. West Street
Raleigh, NC 27603
Featured Projects
  • Pebble Beach Golf Resorts
    TriMark office space

Golf Associations Campaign Collateral

Pebble Beach Golf Resorts is a world renowned resort located in Pebble Beach, CA. The world-class resort is ranked the #1 Golf Course in the US by Golf Digest and named to Conde Nast Traveler’s Gold List for World’s Best Places to Stay. Pebble Beach Resorts chose TriMark Digital to increase reservations through email marketing and ad design targeted to members of the top 6 state golf associations across the U.S.

The Challenge

Pebble Beach Resorts were seeking an updated design for their golf association campaigns including email newsletters, print & digital magazine ad placements and banner ad placements. In order to increase reservations with this segment of avid golfers, Pebble Beach needed a new perspective highlighting the resort’s world-class offerings which reminded both previous visitors and prospective visitors that there is no experience like Pebble Beach.

The projects included three specific campaigns: the Stay & Play Package, a Pebble Beach Golf Academy Promotion and the Duke Membership campaign.

Our Solution

We wanted to remind golfers and prospective visitors about the unique beauty and one-of-a-kind experience found at Pebble Beach.  The target audience for these campaigns are avid golfers, so we decided to use a message and design that spoke to this group. A golfer keeping their head down during the swing is a fundamental part of the golf swing which could pose a challenge to the even the best golfers when amongst the beautifully dramatic landscape of the Pebble Beach golf courses. “Keeping Your Head Down Will Be Your Greatest Challenge” was set on the background of Pebble Beach’s most famous views. The campaign was applied to email marketing campaigns, print ads, banner ads, and digital ads.

Our design team refreshed the layout from previous versions to achieve a premium look that represents the brand while allowing the viewer to gather important information and details easily. The warm color choices in the design complement the Resort’s beautiful landscape and well-recognized brand. The spacing and sizing in the designs were carefully crafted to allow a balance of photography and promotion details.

  • Bailey's Fine Jewelry
    TriMark office space

Paid Search, SEO, Magento E-Commerce Integration & Videography

When experiencing the incredible selection of jewelry at Bailey’s, it’s no wonder that every woman desires a Bailey Box. As one of the largest jewelry retailers in North Carolina, Bailey’s Fine Jewelry wanted to reach their patrons on a more personal level through a fresh online-shopping experience, targeted email campaigns and vivid photography and video that showed off the glimmer of their collection.

 

The Challenge

Bailey’s came to TriMark seeking a complete website overhaul. Their wants: A clean, user-friendly site with better optimization with a fully-functional online shop. And as a brand offering high-end products, every aspect of the project had to reflect the classy, elegant, unique image Bailey’s is known for.

Gallery Goes Here

Our Solution

We created a more navigable site with product pages prominently showcasing Bailey’s hallmark—stunning, timeless jewelry. Our developers customized an easy-to-shop online storefront using Magento’s e-commerce solutions, allowing users to sort collections by category, designer, gemstone, metal type, price and position. Since the completion of Magento integration in late March 2013, the site has seen significant gains in organic traffic numbers compared to pre-launch numbers.

On Going

Today, we utilize paid search to strategically drive traffic to the refreshed site. Additionally, we developed out a landing page that was engagement ring specific to aid shoppers in their pursuit to find exactly what they’re looking for. Our email marketing campaigns are custom designed and targeted to specific Bailey’s locations in North Carolina, alerting recipients of current trunk shows, events and special offers. Through SEO, we optimize e-commerce and location pages to help better rank in target markets.