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How to Win the SEO Game

If there’s one thing to know about SEO, it’s that Google is constantly tuning, refining and evolving its organic search algorithm to continue deliver better and better search results to users. The goal? To create a more seamless connection between users and the knowledge they…

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TriMark Unplugged: Google’s Pigeon Update

TriMark Unplugged is a video series where the TriMark team “unplugs” from everyday activities to share industry news, digital strategies, and provide a glimpse into what our team is doing on a daily basis. TriMark is excited to bring our love of video production, digital…

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Google says goodbye to rich snippets

Google Says “So Long” to Rich Snippets in Search Results

What Does This Mean For You? Find Out Here. Noticed anything different in Google’s SERPs lately? Over the last few months, Google has gradually implemented several important algorithmic and display changes that have significantly altered the way your search results look. The most noticeable changes have…

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Shopping In A Digital Wonderland

Is Your Digital Strategy Ready for the Holiday Rush?

It won’t be long now until shoppers across the country start ramping up their holiday shopping plans (if they haven’t already). Soon enough, customers in your area will be hitting the web to begin their shopping research: What to buy, where to buy it, who has the best pricing…the list goes on…

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How All Local Businesses Should Be Using Google My Business

If you’re running a local business and you’re not fully utilizing Google My Business (formerly known as Google Places, Google Plus, Google Plus Local, et al.) then you’re missing out on valuable opportunities to reach local customers. In case you haven’t heard, Google is streamlining…

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Google’s New Algorithm: Inside the Panda-monium

Panda 4.0 has arrived. Here’s what you need to know. Last night, Matt Cutts, head of Google’s Webspam team, announced via Twitter that Google’s Panda 4.0 algorithm is officially upon us. This news comes after weeks of chatter and speculation surrounding Google’s next big update….

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