How All Local Businesses Should Be Using Google My Business

If you’re running a local business and you’re not fully utilizing Google My Business (formerly known as Google Places, Google Plus, Google Plus Local, et al.) then you’re missing out on valuable opportunities to reach local customers. In case you haven’t heard, Google is streamlining…

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Google’s New Algorithm: Inside the Panda-monium

Panda 4.0 has arrived. Here’s what you need to know. Last night, Matt Cutts, head of Google’s Webspam team, announced via Twitter that Google’s Panda 4.0 algorithm is officially upon us. This news comes after weeks of chatter and speculation surrounding Google’s next big update….

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old Google+ profile view

Google+ Update: Where Have the +1′s Gone?

If you’ve noticed a change on your Google+ page recently, specifically relating to the overall number of +1′s you’ve diligently collected for your overall page, you’re not alone. A Google representative has confirmed to TriMark that a change was made on Wednesday, April 2, 2014,…

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TriMark Unplugged: The Quest for Quality Content

TriMark Unplugged is a video series where the TriMark team “unplugs” from everyday activities to share industry news, digital strategies, and provide a glimpse into what our team is doing on a daily basis. TriMark is excited to bring our love of video production, digital…

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Link-Building in a Post-Guest Blogging World

The day has arrived: Matt Cutts, head of Google’s webspam team, has said that spammy guest blogging for SEO purposes and link building has officially died. What does that mean for businesses and digital marketers going forward? Well, it means the process of getting backlinks…

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